SCEE: New bundles, cinema ad campaigns to power Sony's marketing strategy for Christmas |
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This Christmas, Sony is coming to a theater near you.
In the UK, at least. According to Sony Computer Entertainment Europe (SCEE) UK marketing manager Adam Boita, the main thrust of Sony's ad campaign for both the PS3 and PSP this Christmas will be in cinemas.
Bundles will also be rolled out during the holidays to further ensure that Sony is "competitive in terms of share of voice." Boita also hinted that a few new third-party bundles will also be announced in the days leading up to Christmas.
Well, if Sony won't give consumers a price cut, I guess a good bundle would be the next best thing. We'll see if Sony's campaign pays off. Keep checking back here for more news.
Related articles
- Hirai: PS3 will hold its own against lower-priced consoles
- Sackboys get PS3 LittleBigBundle in Europe too
Via MCV
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Comments [refresh]
nothing can beat my MGS4 bundle
MGS blows aside from storyline.
Also, how is your MGS4 better than any other bundle anyone else gets. Most likely your PS3 is the exact same system as everyone elses unless it's the limited edition gun metal gray. Even if it is the limited edition gun metal gray, then I can even chime in that you have no backwards compatibility with the system.
So yeah.
They got me last Christmas with an 80 gb bundle that included Motorstorm and 5 Blu-Ray movies which is hell of a good deal
getting a game or 2 and/or some movies for the same price as a barebones system is always a bonus.....
Also, yes, I would much rather have MGS4 then say Resistance 1, which is what futureshop is bundling with their PS3's right now....
I hope their new ad campaigns are better than their previous painful excuses.
A PROPER PS3, as in one of the NTSC launch models in PAL, then yeah ill fall for your advertising this year Sony. I refuse to pay more then the rest of the world for LESS features.
If it isn't im buying an Xbox 360.
Xbox here i come.
I'm sure they will bundle LittleBigPlanet with a 40GB system for $399. Mark my words......