Research shows 60% of U.S. gamers buy used games |
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It's no secret that many gamers tend to purchase used copies of video games they want, and the global consumer research and consultancy firm OTX has numbers to prove there's a significant number of second hand games moving around. To be exact, some 45 million are believed to buy both new and used copies.
As the chart on top will tell you, around 60% of 75 million consumers avail of new and used titles. While the U.S. video game market is believed to be worth US$ 17.9 billion, fresh discs only produce US$ 8.6 billion. Used games account for US$ 1.3 billion in the total U.S. software market.
Game makers don't need to worry, however, since research shows most people still purchase their games new. Only 16 million game buyers are said to be "New Game Gluttons" who buy new copies then sell after finishing the game, while the rest have enough reasons to keep their purchases.
OTX cited replayability, lovable characters, socially engaging gameplay, critical acclaim, developer loyalty, and collectorÂ’s editions as factors that compel gamers to keep games. Consequently, new IPs were found in the used market more often than installments in established franchises.
Images courtesy of Gamasutra.
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Comments [refresh]
But for top of the line titles, I'm buyin an original. For GTA4 I'm gonna buy new since I don't wanna wait a week or two (or even more) before getting my hand on a used copy. But if the game is not THE ultimate game I was waiting for or something like that, then I almost always buy used. The only exeception is for GRAW2, that I bought new for 19$ at bestbuy, lol. (I was written: You save 30$, lol).
Again a title is misleading. It looks like 60% of all gamers buy only used games.
to the topic:
I also buy games that are used. With the introduction of Blu-Ray I not even have to fear that the games are not readable because of scratches. Why should I pay much more if I get nearly the same quality of the product for much less?