PSP CORE price drop is official for North America |
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As confirmation to the EBGames and GameStop price drop sightings, the official word from Sony claims that the price tag has dropped by US$ 30 all over North America, making the U.S.-only word CVG got from Sony extends its horizons over Canada. So if you check a couple of Canuck EBGames retail stores there, you'd find that the PlayStation Portable CORE package is also now available at a modest US$ 169 tag.
Lazard Capital Markets noted that in Black Friday just last year, a Wal-Mart discount promotion sporting the same price of US$ 169 was able to reel in greater sales. They claim that this proves the demand for the handheld actually exists, although it is price-sensitive.
Sony, however, is not only hoping that the PSP would garner a modest gain in sales for after the price drop. They are also hoping that the line up of popular franchise titles, such as Ratchet & Clank, Syphon Filter and God of War, will also help the PSP sell like hotcakes. Gran Turismo for the PSP, coming in the second half of 2007, is also expected to boost unit sales in the near future.
Colin Sebastian of Lazard Capital Markets hopes to breathe new life into the PSP marketing campaign. They are planning an online and print campaign for young adults and teens, besides gamers-on-the-go. "In terms of software, we believe hardware price cuts can positively affect game sales with an expanding installed base as well as additional foot traffic in retail stores," said Sebastian, concluding:
It is too early to conclude whether Sony's pricing action will cause game developers to increase the pipeline of new PSP titles; however, several publishers publicly called on Sony to lower the PSP price and broaden the consumer end market. At the new $169 price, we note that the PSP is still $40 higher than Nintendo's DS.
Via Game Daily
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Comments [refresh]
S
Let the influx of PSP noobz begin!
"At the new $169 price, we note that the PSP is still $40 higher than Nintendo's DS."
Of course its going to be higher than the DS. The PSP's hardware is better. I hope they're not calling on Sony to drop the price of the PSP to the same level as the DS, as its going to be like asking Mercedes Benz to drop the price of its cars to the same price point as a Toyota.
Awesome comparison! I like how you think.
because even though cars of the Toyota brand are cheaper they're better (they just don't look high class).
Reasons: Waste less gasoline, stronger against impacts, more durability.
Chicks gape at Mercedes not *****ty toyota's.
There's a reason they're called luxury cars.
metalspector you are absolutely right. Sheer amazingness. Toyota FTW
a psp is a hot chick that likes to fucc
and the ds is a fat chick that likes to read
Borat: I want a ***** magnet (Mercedez in this case)
Sony should've made an even number, probably $150?
well, here in Hungary core units cost almost like $ 270.
so I hope the pricedrop-wave will reach Europe too...
i live in europe right now and this price reduction will not affect the psp units here. the ps3 also costs 600€ (which is a little more than $800) and psp games here always start at around 50 to 55€ (versus 35 to 40 bucks in the u.s.). i'm so sick of $ony ripping off it's customers. for that reason, in my opinion, mod chips, oe firmware, etc. are justified. i have close to about 500 ps1, ps2 and psp games that $ony has "donated" to my personal entertainment collection. thanks for all the free games. $ony screws us up front but we're the ones who end up screwing them back in the end!!!
Sounds cool! I might get a second unit.
i still think its a waste i can get 1 with a lower firmware around my town no more than $95