PlayStation Experience Truck receives Best Vehicle Design award

Posted May 31, 2007 at 4:25AM EST by QJ Staff

Listed in: News Tags: General Motors, Peter Dille, Playstation Experience, SCEA, Sony

Do you remember those PlayStation Experience Trucks happily roaming your quiet peaceful towns every now and then? Sony Computer Entertainment America (SCEA) is happy to announce that these custom built, double expandable 53-foot trailers have received the Best Vehicle Design during the Ex Awards sponsored by Event Marketer Magazine.

Ex Awards, for those not in the know, honors the very best promotional campaigns in the whole world. Sony's competitors in the said division included Proctor & Gamble and General Motors. SCEA Senior VP of Marketing Peter Dille had this to say:

Winning the 2007 Ex Award for our PlayStation Experience truck is a great honor and testament to the design and strategy behind this revolutionary marketing vehicle Traveling around the country to various events and concerts, PlayStation Experience is a true ambassador of the PlayStation brand.

In case these happy trucks didn't pass by your location for whatever reason, we're telling you that you really missed a lot. Just so you know, here are a few of the PS Experience Truck's more remarkable features:

A PlayStation 3 (PS3) gaming area featuring a 52-inch LCD screen and plush leather chairs
The PS3 Lounge which features seating for six gamers across three different gaming stations
Two individual PS3 gaming kiosks each featuring their own 40-inch LCD TV
Ten individual PS3 stand-alone gaming stations
Two PSP (PlayStation Portable) Zones featuring nine different gaming stations, plus a PSP Spot Download Station
Four PlayStation 2 computer entertainment system stations

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PlayStation Experience Truck receives Best Vehicle Design award

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