Although we think that sales of Halo 3 accounted for virtually all of the growth during the month, we think that the game drove hardware sales and positions the industry for even greater sales in November and December, when many Halo players will be ready for a new challenge. We are optimistic about software sales through the end of the year.

We think that the introduction of the new 40Gb PS3 at a US$ 399 price point is imminent, with an announcement likely before the end of October. We also think a PS2 price cut to US$ 99 is possible before the end of the year.

Via Next-Gen Biz