We'll still do traditional sports, but we're going to do them a different way. Street is a good example. We built a new Freestyle brand to do different things, and we also need to build our own intellectual properties. We rely on other people's IP for everything we do and we need to develop some new things. In the old days we had things like SSX that were our own intellectual property, but since then we've kind of moved away from that.

We need a mixture of experiences that are not only for the hardcore, 'it's in the game' crowd. But if Wii Sports has taught us anything, it's that people will sit there and play big head tennis all day long. We need to be able to tap into that audience. We need to have something for the sports fan who might not necessarily be a sports gamer, but who wants that 15-minute experience without having to struggle on how to use the controller.