Latest NPD Group report tackles gamer segmentation; PCs played more, PS3 owners are likely 360, Wii owners too |
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In a report published by NPD Group, the gaming populace was subdivided into seven general segments where they'd likely belong after careful screening. The document titled "Gamer Segmentation 2008" claimed that we could either be an extreme gamer, an avid PC gamer, a console gamer, an online PC gamer, an offline PC gamer, a young heavy gamer, or a secondary gamer.
Confusing, eh?
Well considering that NPD took into account what gaming platforms their surveyed sample population, plus how long and how often they used those platforms, they've got a huge scope of gamers to cover with just any category.
During the course of their investigation, NPD found that the Extreme Gamers consisted of 3% of the surveyed population, which is a great contrast from the 22% that the Young Heavy Gamers they classified.
Despite the fact that Extreme Gamers consists of the smallest population, NPD Group highlighted that just as with the Young Heavy Gamers, Extreme Gamers paid for more than 24 games in a period of just 90 days.
Both segments "over-index" in every gaming platform, though in the US, those platforms are significantly hovering over the highly prized Xbox 360s and PlayStation 3s.
For the Young Heavy segment, however, there's an inclination to play more on PlayStation Portables and Nintendo DSes. The Console segment in the US is the second largest, taking at least 20% of the surveyed population in.
NPD also reported that while the PC is the single most-played platform in the US, the Console, Extreme, and Young Heavy segments favor consoles instead. And on terms of ownership, time and wallet share, the market analyst group says that PlayStation 3 owners are likely to have Xbox 360s and Wiis as well. They have found, however, that only 10% of the PlayStation 2 owners own a PlayStation 3.
Avid PC Gamers are quoted to have been the largest segment to purchase games digitally (27%), though of the entire surveyed population, only 14% of games listed as purchased were acquired online. Extreme and the Avid PC segments have showed that they would love to download an enhancement to their currently owned games.
So in short, the study reveals that PSP and DS gamers are young and heavy. PlayStation 3 and Xbox 360 gamers are extreme or just simple console, while PC gamers are avid, offline, or online, and a good measure are likely to purchase online as well.
OH WAIT.
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Comments [refresh]
This seems more like a high school essay then a news article.
- Charlie don't surf
corporate America at its finest, folks! Soon, corporate game development giants like EA will be chomping at the bit to soak up every issue of this comical report, and they'll use it to create games that offer nothing for everybody, kinda like hollywood.
gone will be the days of hiring naturally talented individuals with insight and vision who create games they KNOW gamers will like, and instead we will have "innovation" inspired by reports like these, that will suck and fail more often than not. as a result, companies will resort to spinning out the same game again and again packaged as a sequel (look at any sports game franchise for a model of this) in orer to fuel, financially, their next disaster.
Fortunately, once in a great while theyll accidentally make something good.
eventually the game industry MIGHT return to what it should be, but this will be after it has destroyed then rebuilt itslef (again)
unless of course. . .
they do what they did with the music industry. . .
that being shoveling massive amounts of ***** (rap, pop, etc) on us until we give up, or believe that feces smells like candy. not that it will matter which we choose, because our children will only ever have been exposed to the garbage.
i think that is more likely the case, since gaming companies are going for public response and making games that make soccer moms able to sleep at night while they dream of the half naked mailman visiting them while their husbands work to pay for everything.
AMERICA SUCKS im gonna go play mario.
classify that, you sigmund freud lookin bunch of mother *****ers.
and while youre at it get a freakin job.
and just who the hell are they calling "young and heavy". i resent that *****.
This article is god awful. QJ, your articles are for the most part, overwhelmingly poorly written. So much so, that you often discredit yourself with the reader, because of your inability to communicate. Your jumbled incoherent tangents are reminiscent of an over excited little kid who is too choked up to spit out the news he just heard. Your titles are often misleading, if not just plain wrong. The one saving grace that you guys have is that you usually site your source with a link to a reputable site. I would not be able to count the number of times I have simply stopped reading one of your terribly worded articles and gone directly to the source to get the accurate story. But in this article you haven't offered any source to refer to. I understand and can appreciate that QJ is good for %u201Ckeeping in the loop,%u201D but if you intend to present yourself a reliable source of news at least try to do so, and be somewhat professional about. And if you can%u2019t do that, PLEASE give us the link of someone who can!
Well ya PC's are better than Console's they can do anything on the web play games download music etc. Plus we can upgrade our hardware for new games thats coming out this fall
didn't have the category Fat and Lazy... but if they did, I'd think it'd be a large %
( > , < )
Well said, but can YOU deliver?
though with console games, developers stay within the limitations of the console so the average gamer with a limited budget, can keep playing the newest games without breaking the bank xD
though i DO like popping a new geforce card and seeing how high i can crank the anti aliasing x3