Lara Croft holding out: bidding game for SCi Entertainment soon?

Posted Sep 24, 2007 at 5:45AM EST by QJ Staff

Listed in: News Tags: Electronic Arts, SCi Entertainment, Time Warner, Ubisoft

SCi Entertainment in bidding war - Image 1

Here's an update on Lara Croft's rather sensitive position as the company that owns the franchise, SCi Entertainment, is up for grabs. While offers are primarily done behind closed doors, it's known that Ubisoft has made a bid for the company, as well as Time Warner. A third party, unnamed Chinese company, has also expressed interest.

Times Online supposes that the presence of three companies interested in the franchise, two of them major players, may result in a bidding game, which is no small thing considering that that the company's stock has risen significantly since its announcing its interest in being open to being taken over by third parties.

Currently, the company is estimated to be worth GBP 300 million (US$ 606 million), with Time Warner holding 10% of its shares. Another player, Electronic Arts, may also be expressing interest in SCi Entertainment, but whether it will participate in the bidding game is doubtful since it is the largest shareholder in Ubisoft.

Via Times Online

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Lara Croft holding out: bidding game for SCi Entertainment soon?

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