Kaz Hirai on a mission: bring back games division to profit

Posted May 30, 2009 at 1:28PM EST by Mabie A.

Listed in: News Tags: Kazuo Hirai, Sony

It's been a pretty tough year (make that three, actually) as Sony Corp. continues to struggle to get out of the red zone, with its profits for the game division plunging deeper. But newly appointed CEO for game and network businesses, Kazuo Hirai, is adamant that they will be able to bring back the division to some good, old, crispy profit.

Just early this year, in January, Sony's financial report showed that the PlayStation hardware sales had gone down. In 2008, the division clocked in a 58.5 billion yen operating loss, while the company a a whole reported their biggest-ever group operating loss amounting to a whopping 230 billion yen, and then some.

Said Kaz, "We need to quickly bring our PlayStation business on a break-even level and later to profitability." The company has also taken some cost-cutting measures, and are looking as well into expanding its network services.

"We need a strategy where buying a hardware is not the endpoint but instead a starting point that can offer new experiences to our customers."

Via Japan Today

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Games > Multimedia.

Sure, Blu-Ray is a great media disc, but the games are always more important. I asked my mom to purchase me a PS1 way back when for the games. Back then, no one gave a damn about all this extra crap. I love the PSN and all, but Sony should never have even thought about making games the lesser focus.

# ... — TouchDaSkeleton 2009-05-30 15:50

sony world of warcraft is a cash cow make one of those for ps3 you have square enix and the monster hunter people even eye of judgment people or untold legends any of those people even bethezda or soe and get a new zelda game for ps3 that would fix this

# Well — Digitus 2009-05-30 16:41

Give it a price drop. The PS3 doesn't need to be a multimedia machine. But the Bluray is still a must have though for the PS3. In order for it to maintain that leg up they need to have huge exclusives packed into the massive storage in Bluray to keep that "Hey I'm different" appeal going. All they really need is a price drop and they should be good to go.

# Zelda woun't fix any thing for sony — _YOUR_MOM_ 2009-05-30 17:10

Zelda is a nintendo game dammit even people on the playstation forums gets worng every day

# ok — TouchDaSkeleton 2009-05-30 18:35

so zelda is still japan and sony should make one and who gives a ***** about wii

# what? — martin447 2009-05-30 20:27

i know Sony loves hardware upgrades (who doesn't)

but the last line tells me that Sony thought that people would rather buy the console, rather than the games... ehh... no wonder Sony are having some serious issues.

i do however believe Sony is able to get everything back on track... i hope.

# lol — Musev 2009-05-31 03:56

^^ Yeah and mc donalds should start making the wopper they're both american and who gives a ***** burger king.

# ... — TouchDaSkeleton 2009-05-31 04:55

um final fantasy and metal gear

# To Digitus — haru3173 2009-05-31 07:57

Why would they need a price drop if they are actually losing money? They should make some hardware changes first like PS3 slim to cut down production costs then do a price drop.

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Kaz Hirai on a mission: bring back games division to profit

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