Harris Interactive: Sony Still the Best Brand

Posted Jul 13, 2006 at 4:14PM by QJ Staff Listed in: News, Off Topic Tags: General Electric, Harris Interactive, Panasonic, poll, Sony, Top Ten
Ó


worldofsony


Harris Interactive has just concluded their annual survey of 2,351 adults in the USA, known as their "Best Brands" poll. They've found that Sony is still ruling the roost (for the 7th year in a row!). Although some gamers may not be happy about the price of the PS3, this poll might be seen to show that their attitudes might change when the PS3 actually starts selling.

Microsoft, which made it into the top ten last year, didn't manage enough votes this time around. Sony is the only company in the list this year that deals with video games.

According to the survey, here are the ten Best Brands for 2006:

1. Sony
2. Dell
3. Coca-Cola
4. Toyota
5. Ford
6. Honda
7. Hewlett Packard
8. General Electric
9. Kraft Foods
10. Apple

Other brands that receive a substantial number of mentions but not enough to make the top-10 list included Chevrolet, Panasonic, Pepsi Cola, Nike and Maytag.

 
 
 

Comments [refresh]

by a - 2006-07-13 12:56
» a

cool

by pauridius - 2006-07-13 13:01
» Sony does make some great stuff...

I have a DVD/CD Burner made by sony, never had a failure durring or after a burn. And they made the PSP :) suprising microsoft is missing from the list, i'd expect them to be at least 5th

by Crash - 2006-07-13 13:01
» yeah.....

This has hardly anything to do with the PS3. Sony makes a lot of appliances.

by comedy - 2006-07-13 13:06
» good old sony

but dell?! 2nd?!!?!? wtf? i hate dell with a passion... but then i hate apple with a passion too, i'm also not fond of hp.



hopefully this will help out ps3, it's going to need something good.

by Logic - 2006-07-13 13:16
» To #3...

Yeah, but this is also an indication that if people still think Sony is the number one brand, and have a name with the people, the name Playstation 3 may ring out to them, and help the sales and what not of the PS3...This is good news.

by nemesis_256 - 2006-07-13 13:17
» weird results

Dell should totally not be there. Ford, HP, GE, and Kraft look kinda weird in there too...and Apple should be in the top 3.

by redNeckChicknotNwordLover - 2006-07-13 13:22
» ps3? r u serious?

i hate playstation with a passion but i love my psp more than i love my xbox360 but then againn i hate ps2,ps3! and i have a huge question! why love ps3? i meen its not like halo is on it or ne thing? and all of the games are made for japanese people! like shinobi and ***** like that! well what i really think is that your not an true american if you dont have an xbox or xbox360 or if you never played Halo!



" south will rise again "

by lol - 2006-07-13 13:31
» ...

" south will rise again"





lol the only thing rising about the south is the illteracy rates

by Crash - 2006-07-13 13:34
» Ohhh

BURN! lol. Hey Xbox fanboy there, Halo isn't everything. I have a xbox 360 and I can say right now that its probably not going to be any better than the PS3. There going to be about the same. I'm looking forward to some of the franchaises that are coming from the PS2 to the PS3.

by your_mom_sucked_me - 2006-07-13 13:35
» your_mom_sucked_me

@7



I will did not and NEVER WILL even look at the xbox because it american. I hate usa period. I love japan and sony because they are just better in evrything. HALO is way overrated. It whas only sold good because there whas no other FPS on the xbox. If it would come out on the PC people would not even bother downloading it.

by Erick - 2006-07-13 13:47
» Coca cola

Coca-Cola should be #2

by Shadownet - 2006-07-13 14:07
» Sony=yay

@11>>>lol



@7....wow thanks for assisting in anti-american arguments that we're idiots. Jeez, Im american, but sometimes its so freaking hard to admit it. Japan is totaly a better country. But alas I regress. This shows that regardless of the PS3's price, it will. Sony wasn't being arogant when they said that, they were being realistic. Sony's brand sells, period.

by YuNg StuNNa - 2006-07-13 14:08
» lmao

i dont know about coca cola buddy, there is some toxic crap in there..

by Xyth - 2006-07-13 14:14
» @10

Just so you know, Halo _did_ come out on the PC and people _did_ buy it. Then again, it still isn't that great.

by what the hell - 2006-07-13 14:32
» ha

why is honda on this list

they ALWAYS break down

by senjutsu - 2006-07-13 14:53
» cool, sony on top of brands

so people will trust the ps3 because they all know sony for all they did for them: dvd players, tvs, camcorders, mp3 players, digital cameras, notebooks, media storage, tv stands, papers for printers, monitors, printers, battery charger, bluethoot USB adapters, burners, VAIO, location free, digital video recorder, speakers, walkman, boombox, clocks, car speaker, car radio mp3, amplifiers... etc etc..



anyway, I suppose those people who bought a lot form sony will support sony with the ps3 instead of the 360, and will maybe buy the ps3 for the blue-ray player built-in, this is a good news because if the ps3 sells well, we should be abl to see a price drop! the fastest the ps3 sells, the faster we'll se a price drop!!



Anyway I have 250$ saved for my future ps3, I'll have enough for launch, but I'll wait in early 2k7 for the games I want =D ( GTA4, FF13, MGS4, GT5 DMC4 etc etc )

by Vipre77 - 2006-07-13 15:04
» LOL

Just a couple of months ago, C|Net (I think it was C|Net anyway) did an article on the best and worst electronics/gadgets. They voted Sony as the worst company of the year.

by yoshinatsu - 2006-07-13 15:38
» Sony Life

I own:

Sony Trinitron TV 24"

Sony Trinitron TV 14"

Sony DVD-ROM

Sony DVD Recorder

Sony Playstation 2

Sony Playstation Portable

Sony Mini Hi-Fi

Sony Hi-Fi

Sony Ericsson K700i

Sony Ericsson W550i

Sony Walkman CD Player

Sony Atrac3Plus Player 128MB

+ I only trust Sony Blank DVDs/CDs

and zillions of other things I can't remember.

Those were just the things I had near me.



Sony is my life! You made my day Sony!

Number 1 in everything, as always!

by m - 2006-07-13 15:53
» Jack Thompson is an amaazing attorney

Well I don't like his views on videogames, he is still one of the best lawyers to date.

by Fin - 2006-07-13 15:55
» haha

"why is honda on this list

they ALWAYS break down"



I dunno about that, they're pretty reliable imo. But Toyotas are the top in affordable, working class type vehicles.

by metalspector - 2006-07-13 16:05
» Lol

wtf?!?!?! kraft foods?!?!?! lol , and people , don't say you hate America , say you hate USA , to be truthful all american countries have been abused of the USA and then you count us as USA ( beleive me I know , I'm from Puerto Rico , USA's colony and the USA takes us more than what we get from them ). Anyways may the latin american alliance grow stronger with great leaders arising now ( presidents of Venezuela , Bolivia , Chile and Costa Rica and not to forget our governer of Puerto Rico , and vengeance to Spain and USA for how they have treated us latin americans! ).

by WOW - 2006-07-13 18:46
» Um...

Sony and Dell on number 1 and 2? Alright, this best brands poll is a TRAP JOKE

by bigshynepo - 2006-07-13 19:07
» beauty

Way to go Sony, *****ineh!



See, you pay a little more and the quality/tactics of the company sometimes can come into question...But for a huge company with a huge product line, they do pretty damn good and come out with some pretty slick stuff.



Thanks for the good times Sony...



*Grabs his PSP and plays LocoRoco*

by BaNdItO - 2006-07-13 19:26
» To Number 21

I'm half Spanish, half Brittish, i wasnt alive during the times your ancestors were "mistreated", but you do know that you have spanish blood flowing through your veins, we gave you Western Society, and Spaniards are counted as Latin's to, so in a way your hating yourselves, sorry for going off-track, but you cant blame people in the present for things in the past, it would be like killing all of Hitler's relatvis, just because he is Hitler, anyways back to Sony, they earned it.

by realist - 2006-07-13 21:28
» awful data

such a small sample, so means nothing.

by please - 2006-07-13 22:14
» Source?

amidst all the useless tag links, I couldn't find the source for this information. Where is it?

by mnky - 2006-07-13 23:15
» dell?

If dell is the second one then it truly is wrong...

by what are u talking about - 2006-07-13 23:36
» dell is good

i have a couple of dell computers all the way from 2002 and they're still working like a charm

by sony sucks - 2006-07-14 01:10
» My ass

sony my ass, the products are built cheaply and crappy my ps2 (disc read error) psp( dust and bout 6 dead pixels)

the only thing sony cares about is money so they make every thing as cheaply as possible.



And dell Bull and ***** aka the poor mans computer they Make sony look GOOD only about 2 out of 10 make it to the store intact the rest fall apart and break

by OiD - 2006-07-14 01:42
» STOP IT PLEASE T_T

I'm not suprised, but NO MORE COCA COLA PLEASE!!! I work at a can factory and today all 3 lines where coca cola... now I want to drink litres of the stuff!! But yeah, i'd say sony aswell!

by OiD - 2006-07-14 01:56
» forgot

forgot to say lol lol XDD!! because I do like cola, with mentos...

by manny151 - 2006-07-14 05:46
» example of japanese ingenering

who's the imbesil that said that hondas alway break down. Honda and Toyota are sinonimous for quality. I have a 96 civic and I've changed the oil on it a total of maybe 6 times in 7 years, and it's never given me any problems. Try that with an american car and see what happens.

by anonymous stranger - 2006-07-14 05:47
» cool?

agreed to # 8 and 9



also hahaha no microsoft? i thought that would take 2nd instead of dell... o well .. old dell has done it... anyways, apple rocks... hahaha xbox fanboys... feel bad for em... NOT!



AND HALO SUCKS...



wtf is with the darn shields? i didn't like it, so one day i just went to my friend's house and just started to piss everyone off ... people keep sniping me... well i let them... get head shots, then dodge so my shield refills... everyone got pissed at me... hahaha o well they deserve it for loving halo so much... I personally suggest counterstrike.. where you actually die after you get shot in the head

by anonymous stranger - 2006-07-14 06:07
» haha try this

sony's gonna take over the world EVEN BEFORE honda.... sony's gonna detonate all the ps3 and psps before honda could detonate their cars... honda's stil planing on taking over the world with that asimo robot thing...and bill gates is going to detonate the PCs that sony executive and honda executive uses... so bill gates will take over the world... then kraft food gonna poinson bill gates and smack him back to his blue screen of death... finally coca cola decides to rain coke on everyone so everyone burns to death by the insane amout of chemical inside of it, so now coke rules the world, finally apple starts the ipod monster and take over the world, and then jack thompson gonna sue apple's a** and win the world, then all the angry gamer beats jack thompson , so gamers rule the world!!!!!

by MoJo - 2006-07-14 07:08
» Crap comments

some of these comments are the dumbiest things I have ever read....

by MGSROCKS1 - 2006-07-14 16:14
» Sony is trusted all around the world

Here is another link to another research done on most tursted brand including in Videogames:



http://wii.qj.net/uploads/articles_module/13385/brand%20trust.gif

by DURRR I R THE DUMBIEST - 2006-07-16 17:44
» Wow

Sample is wayyyy too small, I can measure the accuracy of this list between my index finger and thumb.



"dumbiest" huh?

Add QJ.NET
Add to My Yahoo!
Google Reader Subscribe with Bloglines
Add  to your Kinja digest Subscribe in NewsGator Online
Subscribe with Pluck RSS reader Add 'www.qj.net' to Newsburst from CNET News.com
Subscribe with SearchFox RSS del.icio.us www.qj.net
Add to Technorati Favorite! Add to My AOL
furl! it Stumble for Treehugger!