GDC focuses on in game advertising |
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Advertising.
Television, radio, and newspaper have survived because of it. And now, the gaming industry is looking to utilize the advantages brought by advertising.
CMP Game Group, host of the Game Developers Conference (GDC), brings us GDC FOCUS ON: Game Advertising Summit. The Game Advertising Summit is the first in a series of mini conferences that focuses on important trends in the gaming industry. The Game Advertising Summit will center on the advantages and possible executionary means for in-game advertising. Regional Events Director for CMP Media Neil Kent says, "The Game Advertising Summit will examine the realities of in-game advertising for both the video game and advertising communities. At the end of the day, both constituents will have a deeper understanding of what this new medium has to offer and if it should be included in their future business plans.”
The Game Advertising Summit will be held on 9 June 2006 at the San Francisco Marriott. Here are some of the things to expect from the first GDC FOCUS ON conference:
-A keynote speech from Kevin Browne, General Manager for Microsoft Xbox New Media and Franchise Development regarding the important questions on keeping advertising a win-win situation for the advertisers and the video game industry.
-Analyst session featuring representatives from Jupiterresearch; Bear Stearns; and Broadband & Gaming, Parks Associates who will walk us through the "facts and stats that affect the business decision to implement in-game advertising as an effective means of corporate advertising".
-Exploration of the video game industry demographic.
-A discussion on the current situation of and expectations on in-game advertising. Features a panel of publishers (Dave Anderson, Senior Director for Business Development, Activision; Sarah McIlroy, Director for In-Game Ads & Promotions, Midway; and Dave Miller, Director for Global Brand Management, THQ).
-A researcher's look at "the challenges and potential solutions to creating a universally accepted currency for in-game advertising".
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Comments [refresh]
{COMMENT_BODY}
^^^^
thats all i have to say
So is it time to stop buying games ?
Is this a revenue increase, in which case I am against it.
Or a price drop, in which case I am for it...
Well if this equates to a price drop on games and means that I have little ads on the walls in game then I'm fine with that. If it means I have to watch an ad every time I start the game then NO.
If the ads on billboards were of real companies, or TV screens in old TV repair shops in game had ads playing, then again I wouldn't mind.
Are these ads to be intrusive?
basically, its time to stop buying games and paying 60.00 for titles that are a little bit improved over the original. I dont think anyone wud wana pay 60.00 for extra draw distance and nice water effects(FAR CRY), pay 60.00 for prettier gfx (PGR)
guys..w/ ingame ads and game prices soaring with the games all being crappy as hell (xbox360 im sad to say it even the ps3) noones gona buy *****..
Thats why the only thing to save our a-s-s is the Nintendo Revolution...GAMEPLAY>GFX, INNOVATION>REPEAT TITLES
The only answer is the NR..
I was a member of this site forever, and i couldnt wait for PS3....after having played the 360 which was the worst blow of money ive ever spent the PS3 will be just the same just a lil better. but thats not gona make me spend 500.00 on a ps3 and 60.00 for games that look better...sory guys i changed my mind
Don't buy a game for $60, only a remake of FF7 could garner that much freely.
WHATEVER YOU DO:
DON'T BUY THE ADVERTISED PRODUCTS!
This fails, and they stop.
They will get brand name recognition from gamers, let's hope it's negative, and they buy from someone else.