GameStop's ESRB campaign now up (with videos!) |
Ó
Their campaign, known as "Respect the Ratings", is comprised of in-store and online information dispersal. GameStop and its companion company EB Games are putting up ESRB ratings info in their stores for parents to take a look at when they're shopping for the holidays. In the online sector, they've created respectthreratings.com, which also tries to explain the ratings system and responsible gaming in layman's terms by breaking down each category and explaining it, as well as offering additional resources for concerned parents.
Best of all, because of their Power Rangers team-up and some good press, the ESRB has also made public service announcements for TV viewers to see, which even has GameStop and Best Buy presidents Steve Morgan and Brian Dunn in them. With a polite request from GamePolitics, the ESRB has hosted the ads on YouTube for everyone to watch at their leisure. Enjoy the vids!
Contact Us:
The QJ.net Network |
 |
| Site | Feed |
| QJ.NET | RSS |
| Nintendo DS | RSS |
| PlayStation 3 | RSS |
| PSP Updates | RSS |
| Wii | RSS |
| Xbox 360 | RSS |
| MMORPG | RSS |
| Personal Computer Games | RSS |
| iPhone - iPod Touch | RSS |
| QJ.NET Forums | RSS |
Add QJ.NET
User Favorites - December
User Favorites - December
Categories
Archives
Accessories
Add-ons
Applications
Artwork
Batteries
Cheats
Deals
Emulators
Events
Featured Articles
Firmware
Flash Applications
Flash games
Game Demos
Games
Hacks & Exploits
Homebrew Applications
Homebrew Demos
Homebrew Development
Homebrew Emulators
Homebrew Games
Homebrew Themes
How-To
Humor
Imports
Interviews
Magazines
Mods
MY QJ
News
Off Topic
On Shelves This Week
Opinions & Analysis
Podcasts
Previews
PSP Go
PSP Minis
PSP Slim & Lite
QJ How-To Series
QuickJump QuickGuide
QuickJump QuickPeek
Reviews
Rumors
Scans
Screenshots
Site News
Titles
UMD Movies
Videos
Weekend Warrior
Wi-Fi
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
Comments [refresh]
Parents need to be more informed about the rating policy, because many of them obviously don't understand it
They are finally getting some public advertisement in the media. I would give this commercial an A, but there needs to be more information.
This cat looks like Micheal Jackson when he was a kid
what a *****...
Id hit the blonde she is rated E for everyone
I hope some serial killer hunts down all the` esrb dumb ass's and kills all of them. Also i hope after they die they all burn in hell. Fuuck these idiots there ruining video games for a big part of the gaming audience. Telling some one they cant play a video game for any reson is pointless and stuipid. just because you did somthing on a freiken tv screen dousent mean a kid is gonna go get a gun from somewhere and kill some one.
the title of this article should not include GameStop's name in it since the second video is from Best Buy.
or does Best Buy own GameStop?
mr Morgan, and mr Dunn couldn't even learn those 2 sentences.. muhahaha.. lame..
what's to stop some bratty little @#$%! from throwing a tantrum in the middle of a Best Buy until his/her pushover-parent caves in and buys little Johnny/Suzy "Skull-F*cker 3D"?
I dig the ESRB rating system and the awareness programs because it doesn't outright BAN games, but it can't fix the BIGGEST problem: *****ty parenting.
I'd rather her EARN an 'M' rating }:D
Go away little kid who couldn't get his hands on san andreas...
That advertisement gave me shivvers down my spine.
LOL like anyone is going to listen to this bull*****
You are obviously a sad fat underage kid who's mom follows the ESRB.
lol, i wouldn't mind her earning an M haha
it's ok, you can borrow some of my M rated games...NOT!
I'm buying what i want and i don't give a ***** what's it rated, only thing i care about is about the gameplay in the game im buying, so gtfo ESRB
***** ESRB, ***** LITTLE ***** IN THE AD!
ALL LITTLE KIDS BUYING *****ING "M" (MATURE)
AND *****ING "AO" (ADULTS ONLY) AND I THINK THAT *****ING NOT GOOD! The GTA:SA WAS RATED "M"
BUT THERE WAS COME THE "HOT COFEE" AND ALL CHANGE: NOW THAT GOOD GAME IS RATED "AO"
THAT MEANS I (18years old) CAN'T PLAY THAT GAME!
WTF? ***** THE SONY AND THE ESRB, ***** ALL!
But the kids is continue buying *****ing "AO" games and I dont give a *****, they will start shooting and killing people after playing GTA, I DONT *****ING CARE! =)
the problem isnt that parents aren't necessarily aware of the ratings.. its that kids continue to play them. look at the situation like the movie rating system. somehow at all the R rated movies i go to, there are still little kids sitting there watching in the front row.
if parents will let them watch an R rated movie, why would they care if they played a M rated video game?
my mom doesnt let me get M games but she lets me get A gane >.>
Yeah, Ha Ha.
More information should be given out. It might make the spot a few seconds longer, but I think it would have been a good idea to do a quick run-down of the various ratings that are out there. I guess they wanted to rely on people going to the URL at the end of the ad. I don't think that's as effective as they'd like, though. If you see this ad on a TV in the store, you can't exactly fire up your porn-loader and go that website to look it up. Then again, most stores have signage up detailing the ratings, but you've got to look for them.
Power Rangers are retarded. Voltron kicks their asses all over the place.
yea? no more GTA for some of us eh? or are you guys all parents?
HAHAHAHA! So glad I live in the UK and I don't have to deal with the ESRB crap. The only game I've been stopped from buying was GTA, and I just handed it to my dad who was standing next to me and he bought it. And did you see that kid's afro?! We shouldn't be paying attention to their stupid *****ing sensorship and be pointing and laughing at the inexplicable head!
good thing im 17 already and also turning 18 soon. hahhaha *****es
Since Movies are much more advertised, and parents know more or less what the movie is about... Parents remain oblivious to what Video games are about.
It is the little brats like you that are the ones we want violent games to not fall in to the hands of. You just contradicted your own statement, saying you want to kill them but then you say that nobody will because it is not real. Doing the right thing does not earn passage to hell, persecuting those that do does. And a little known fact, the average gamer is 30 years old, which doesn't make a lick of difference to them or the publishers if they tighten their grip on who they sale to. You are not the money maker at your age.
haha its funny cuz if you watch the characters eyes you'll see that their reading it. haha hilarious.
But I will be in about 6 more months... I think the ESRB ratings are a good idea, personally. I agree that a video game isn't going make kids go out and shoot up a school unless they were already predisposed to do it anyway. In those cases, I believe it would have happened with or without the existance of video games. Some parents may not care what their kids play. For those parents, I say I don't think it's such a great idea, but it's their right. My parents didn't care too much what I played when I was growing up, but games in the 80's and even the early 90's weren't as graphic (well, there were a couple of statistical flyers like Custer's Revenge) as many games are today. Wolfenstein 3D was the first popular game that I can think of that really started to get a little intense with the graphic violence and that game was pretty tame compared to what's out there now. There are parents who do care what their kids are doing or watching, rightly so with games these days, IMHO, and this rating system provides a quick way for them to judge how acceptable a game might be.
TV ads are a predetermined length. You can pay more for a couple extra seconds
-Hey Dad Look! Great Game, I want it!
-Mmmm look this rated "M" for Mature, I dont think u should play this.
-So fuc-k-ing what? Fu-c-k U dad! I want this fu-c-king game, and Im gonna got it, okay?
-Oh shiitt alright, but in this so many violence and....
-*****ING SHUT UP AND BUY ME THIS ALREADY!!!
-OKay =(
who actually follow these ratings. REALLY do u expect kids will follow this funny ad. if they do hahahahahahhaha
First u got pimps, than gangsters than mafia. And than you got the most fearsome killers.... THE NERDS.....
Watch out anyione these guys play killing games all they evry day. They wil kill evryone who stands in theyre way!......................................comon give me a break.