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Former SCEE head says blockbuster games need higher price tag but people don't have that kind of money |
Listed in: News Tags: Activision, MCV, SCEE, UK

Deering, who is the current chairman of the Edinburgh Interactive Festival, says that if publishers want their games to support the games industry as much as it did ten years ago, they would have to raise the prices of their blockbuster releases to a whopping UK£ 70 (around US$ 115).
Here's what he told MCV earlier this week:
Before there can be as many successful blockbuster games as there were in the past, games have to be produced in a more efficient fashion.
In order to price these games at a level where they would support an industry [as strongly as] they did ten years ago, they’d have to be sold at £70. But people just don’t have that kind of money, there’s a psychological glass ceiling.
Consumers wonÂ’t spend more, but to write the game, publishers are having to spend more than ever before. ThatÂ’s the key problem.
Related articles:
- Pachter: Modern Warfare 2 UK pricing is 'a test'
- UK games holiday price hike, thanks to Modern Warfare 2
Via MCV
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If this ever happens over here in the US, I won't be buying games when they are released. I'll wait for price drops and sales. I was cool with $60 after years of a $50 price tag. But $90 is just going too far.
And you have to remember that these games at $60 now easily jump to $90+ as it is with DLC. The industry better get smarter than this. Activision, shame on you.
Can't you UK guys just import it from the US and save some money? PS3 is region free after all.
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The second is around software piracy, bottom line consoles in the main can't be pirated, well not easily and not to be played online. In theory the console prices should come down because of this as in the past thats why prices are so high. Again this is another software weakness.
In short, consumers (the legit ones) are being penalised based on two things only, software flaws and corporate greed.
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As for the piracy thing, Yea just goes to show that Does not matter if you do or don't pirate games, They still Rip you off.
Game developers are just money hungry A'holes.
(a side note)
I don't think a game should cost anymore then 30$
I mean ***** man that's like getting 4'times more money off a game then a Hollywood movie and movies take in over 200+mil (world wide)
and i sure the hell know the game did not cost no more then a few mil to make If that.
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Before you can say that whatever game is too expensive try to imagine the effort the people made, and how this repays. Please dont comment bad if you dont know how hard a game is to make.(Before saying anything randomly, try making a simple game (ej space invaders).
Zzk2001:If you ever know the burden it takes to make a game, I will dare you to say 30 dollars is the maximum. Try to make a single 3d graphic (with blender) or a single game(Dev c++) no matter how dumb it is and repeat that it is not worth the 90 dollars.
I know that 90 bucks sounds expensive, and I would say this if I did not know the burden it takes, but I must defend the developers (not corporates) point as I do know the burden since I have tried making a game. And even if they bettered the game play and took graphics, gameplay is made of millions of lines of code which are pretty time expensive to make.
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When a big game is made it's not like only 100 to 200 will be be sold, More like 2.5mil or More and at 60$ for 2.5mil sold you do the math.
They are just getting Greedy and that will be their down fall.
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BUT That's what the game engines are for,
NO they do NOT do codes and codes for games anymore that has been a thing of the past for many many years.
The fact is it's 100times easy to make a Game then it was 20 years ago, Hell the PS3's Own game engine it's self builds about 20% if not more of the game it's self.
many many new programs and devices have been made to make building games much more easier, I have taken a few classes myself in development and it was easier for me to make a PS2 game then a C++ type game Hell i say it was easier then a Flash game.
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Bottom line, they deserve a piece of every unit sold. Not blood and my first born child. Also, regardless of "how hard" the work was, if some corp idiot decides to chop off a vital part of the game to save money, and the game doesn't sell because of it, then you have to take your lumps.
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What people don't understand is that this is the norm, and has been the norm since at least the 80's.
Also, the article is talking about Pounds (i.e. what the British earn, instead of dollars). 54 pounds is a damn nice price. Forget about all of that conversion *****. THEY ARE DIFFERENT CURRENCIES FOR DIFFERENT COUNTRIES. They can afford it, trust me. Just like we can afford our $50+ games.
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i can see where he is coming from however. gaming's focus has switched from having fun to making my eyes bleed and frustrating me to no end. i didn't start throwing controllers until the transition to 3D.
it takes a lot of artists and sadistic devs to achieve that. if everyone cared a little less about 60fps 1080*****ingp, and more about how fun a game was, this would almost be a non-issue.
providing entertainment should lead to a comfortable life style, however not doing a good job should be punished... not made up for by over charging on other titles.
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You make expensive highend stuffs I wait for it in 2nd hand.
Which ultra expensive highend game made 4 years ago still over $20/$30? (plus you are not making my money... who ever runs the shop or the first hand owner does) Don't worry, I can wait. There are plenty to choose from in the USED section.
You make reasonable priced good stuffs I buy it on release day with a pre-order. Which I can enjoy it earlier, and you can pay your bills on-time.
Three ways to choose and the choice is yours...
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As long as I can remember video games have been about $50-70 each. While perhaps the earlier games (Snes, Genesis, etc) may have been easier to code by today's standards, the format (the RAM cartridges) were expensive. Lucklily digital disks (CDs, DVDs, Blu-Rays) make publishing video games much less expensive and it's primarily the reason why games prices have stayed pretty level these last 20 or so years. Meanwhile, programming has become much more complex for the most part.
Luckily now there are other nice little tools that keeps production costs down: Dev tools and Pre-developed game engines (ex: Unreal Engine, CryEngine, etc). Games don't need to be programmed form the ground up, so most of the work isn't raw C++ code. (That would be HELL)
In fact, Modern Warfare 2 is using the IW Engine, which is present in all of the new and recent CoD games and is licensed out to other game developers. So what Activision is really saying is: "We want to double-dip by charging more to the consumer for our work, as well as licensing our work to other companies for a profit."
Sorry, I just don't see how $90-110 games can POSSIBLY be justified, especially in the current world economy where people aren't throwing away money like they used to do. I imagine that if you started selling games for 50% MORE than they cost right now, then 50% of the market will give you the middle finger.
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Developers need to rethink their resources or something... cuz if games go any higher... the industy is just going to bottom out.
Also... a game like COD MW2 could sell for $30 and activision would still make buttloads and buttloads of money. Think, a Game selling superwell on 2 consoles for oh lets say 6 million units! THat's $180 million going through hands (yes i know devs dont see all of it but). double that at $60 and bam 320 million! What kind of return do they need?
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what if you never owned the tv set to begin with, they just let you use it for an undetermined amount of time AND you were prohibited BY LAW from fixing it when it breaks? what if the store you bought it at refused to take returns because it sucked? choose another physical product and i'll pick that apart as well.
on the tirade against consumers... how dare we have an opinion... it's not like our money is what is making this all possible... the nerve of some people.
if you knew anything about business you'd know the consumer is always right... regardless of whether they are or not. it's their money and if a business wants it, they have to give them what they want for it.
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I've recently dusted off my Gamecube and am having hell lots more fun than on PS3.
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It's not just Activision, Sony's insane PSP Go! pricing means that we're paying 1.6x more than the US for the same product - even taking VAT into account that's indefensible.
As a UK gamer, I resent having to subsidise the industry in other countries - I don't see any of this ridiculous pricing in the US or Japan, so I simply won't pay it. Waiting for the sales usually saves you a bundle - PS3 & Xbox 360 games were recently being sold for £6 in Morrisons, or just import several games at once, which saves on shipping.
Personally I play more retro titles these days than new ones anyway.
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i haven't bought a game since COD WaW came out, (i tend to try and only buy good games rather than kinda crap games that i'll forget after two weeks) and i was really looking forward to getting modern warfare 2 but not if it's that expensive.
although it says its £44.99 on play.com? I'll probably wait a couple weeks for the price to go down and get one off ebay.
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if you cant afford the game then stfu!!..
none of youre ranting will change things..
its as simple as that..
now, ima stfu..
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Have you ever played the first megaman?
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and when you beat it in one weekend, like 6 to 7 hours of play. tell me its not too much money as it is.
if you want more cash for what you put out, put some content in and give it lastability.
i will gladly pay $130 plus for any game that has good gameplay and length.
take fallout 3, the game if you do just the story can be done pretty quick, but the map is so big and full of towns, so can last quite a while.
seems to me the games are looking better and better, but are getting shorter and shorter.
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PS3 is the only system not able to be hacked, which console has sold the most consoles and games so far.
you dont know s**t.
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