EMA survey says: Gamers like their packages

Posted Oct 28, 2008 at 10:07PM by QJ Staff Listed in: Tags: Bo Andersen, EMA
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Old game boxes - Image 1In a recent poll by the Content Delivery and Storage Association (CDSA) and Entertainment Merchants Association (EMA) surveying over 500 gamers, 88 percent keep their games' original packages and use them to store their game disks. I myself live in a rubbish bin of useless game boxes stacked almost to the ceiling.

So why the unusual fascination with packages? EMA CEO and President Bo Andersen clarifies:

In packaged home entertainment, consumers view the packaging cases as part of the product and not something to be tossed. The cases provide product protection, allow easy title identification, and carry the artwork that is integral to the consumerÂ’s association with the title.


Bottom line, throwing the case away or losing it drastically hurts the value of a game. A game is more than the digital content, it is also the physical materials that house it.

Given that over 50 percent of all gamers opt to sell or trade the games they grow tired of, value is not something we take lightly. Few would agree to buy a disk alone at full price and keeping the game's box around seems a reasonable concession for maintaining the value, and possibly sale-ability, of a US$ 50 investment.

Perhaps this is why, despite drastic improvements to the download speeds and the reliability of service, direct-to-drive downloads still can't quite dethrone the humble local retail store.



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Comments [refresh]

by teh not so 1337 g@m3r - 2008-10-28 18:28
» not me

I use a DVD binder.

by raziel_leonhart - 2008-10-28 18:30
» I keep

I keep all my box art whats the point of owning a rare game without the box art. I would never throw out box art

by kittykat - 2008-10-28 18:49
» That is only part of the reason...

"Perhaps this is why, despite drastic improvements to the download speeds and the reliability of service, direct-to-drive downloads still can't quite dethrone the humble local retail store."



Actually, other reasons why actual stores are more popular is because many gamers either do not have a credit card or are worried about identity theft. The Internet is not nearly as secure as a physical store for business transactions, and not nearly as private.



Another reason is games that you purchase in a store can be returned within a certain time period (often within a week or two). If they are defective then you can get a refund.

by Navani - 2008-10-28 23:29
» Well if I'm going to

If I'm gonna spend 60 bucks on a game, I'm keeping everything, right down to the damn bag that it came in!

by refractionpcsx2 - 2008-10-28 23:44
» Its about getting your money's worth

Im with the above posters. Most of these direct download services charge the same (sometimes more) for a game than it costs to buy in the shops. If im going to buy a game, i want the most i can for my money, so i'd rather pay (or the same) and get a box, manual and dvd.



I was going to download CoD4 when i started playing, on steam they wanted to charge me £30 GBP or more, i could buy it from the shop, in a case with a manual and the dvd for £24 GBP, so why would i spend £6 more on less?

by AbysmalTech - 2008-10-29 01:06
» LOL!

I'm right with ya.

by MARTINSTATIC - 2008-10-29 01:24
» Agree

Got Far Cry 2, Scarface, and Resident Evil 4 in the SE Tin boxes, lovely to look at, makes it feel special.



And GTA4 just has a lovely shiny IV on the cover :)

by Silver-Tiger - 2008-10-29 02:05
» right

It looks soo much better when you have the original packages instead of these crappy DVD holders.

by ISOHaven - 2008-10-29 07:19
» WTF!?!?!?!?!

Digital downloads are affected by the inability to RESELL the product. Not because of the case.



Most people keep their cases for the same reason they keep DVD cases in general and VHS sleeves. As a means to keep track of what is what and for storage.

by Navani - 2008-10-29 12:23
» Well..

Not just resell. Correct me if I'm wrong, but I feel as though digital downloads should be cheaper for a few reasons.



1) They do not need to create a box and manual

2) They do not have to pay for shipping costs

3) They do not have to press the game onto a disc.



I am sure I am missing a trillion aspects so please, excuse my ignorance, but the biggest financial cost I can think of is the cost of the server hosting the game's download. Again, please excuse me if I'm missing stuff, I have never downloaded an entire game through the internet (legally) because I don't like internet transactions..

by ISOHaven - 2008-10-30 04:00
» WTF!?!?!?!?!

Well, to begin with I never said "just" or "only".



You claim (for your listed reasons) that digital downloads should be cheaper. You mean cheaper then they currently are? Because digital downloads, for the most part, are cheaper then their retail counterparts.



I bought Burnout on PSN for $40. It was $60 when it came out.



Digital downloaded games have always been cheaper. They generally start out at $10 and go up from there with many smaller games costing even less.



However, less packaging is no real reason to lower cost. As you mentioned there is the added cost of bandwidth, server space, IT costs in maintain those servers and so on.



With all that said however, the publishers make just as money on those titles as the retail titles because they don't sell a $60 game to Wal-Mart for $60. Closer to $40 which like I said above, I just paid for a title.

by dazmo - 2008-11-01 03:21
» packages

people like packages. they like boxes and bags and cases and such.

what is "the orange box" if you dont have "the orange box" it comes in? its nothing. . . you cant even really call it "the orange box" i'd feel stupid even saying it. . .

another reason is you can stash your weed in it so when you go to your friends house to play games the household authorities think your playing "the orange box" but you're really smoking "the green marijuana" while playing "the orange box".

plus some video game packages just look freakin sweet.

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