EA Sports, Jostens to create rings for Madden's elite |
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EA Sports is taking its Madden NFL series off the cyber grass and into the real world with its "Ring of a Champion" promo in cooperation with Minnesota jeweler Jostens to award elite players a chance to get tokens that will show off their accomplishments.Jostens has created roughly half the championship rings given out in the history of the Super Bowl. Now, players of the video game version can have the honor of wearing a ring from the same maker by accomplishing virtual achievements of cyber-athleticism. That and a little sum for the piece, of course.
Users will have to pass through three skill levels to prove that they've got game in them. Once the challenges are conquered, a code is given in order to unlock the Madden "Ring of a Champion" promo on the Jostens website. You can then choose a design you want and decide whether you want it in white or yellow gold. Those go for US$ 495, while the ones with real diamonds sell for a higher, undisclosed amount. Basic ones go for US$ 149.
Madden NFL 08 ships on August 11 for a wide array of platforms that include the Nintendo Wii, Microsoft Xbox 360, Sony PlayStation 3, Sony PSP, Nintendo DS, and PC.
Via GameSpot
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Comments [refresh]
FIRSTT !
A ring?? There's something to flaunt on a date:
"Is that a sports ring? A college ring?"
"Nope, video game ring."
Oh yeah, that'll turn her on... if you're spending the date at the arcade.
So EA needs PA stunts to sell the only 'Officially Licensed NFL Game' on the market, huh?
I hate EA...
Though I'm not a fan of Madden or EA, I love real world rewards for doing video game related things, I'm not ashamed, video games are a very strong part of culture these days.
Bring on the goodies!
Not really a reward if you still have to pay for it.
that is so funny. I would propose with the ring.