EA forms casual division, names ex-Activision boss president |
Ó
Today's gaming scene reminds us that there's a huge market for casual gamers who are looking to play fun games which take you right into the excitement rather than sit in front of the TV for hours on end. Electronic Arts recognizes that and has formed a new division called EA Casual Entertainment which will dedicate its efforts exactly for that type of clientele.To spearhead the new project, EA appointed former Activision president Kathy Vrabeck as the chief of EA Casual. Vrabeck has led Activision and enhanced its sales and marketing for years doing her stint with the company. EA hopes she can do the same for them.
EA CEO John Riccitiello said, "EA is aligning talent and resources to focus on the growing market for highly accessible games. WeÂ’re fortunate to have recruited a dynamic executive like Kathy Vrabeck to lead this team."
EA says that their casual division will cover all platforms from consoles, handhelds, PC and even mobile phones. "All over the world, consumers are playing games that donÂ’t require hours of intense concentration," said Vrabeck. "The common denominator is casual fun."
Contact Us:
The QJ.net Network |
 |
| Site | Feed |
| QJ.NET | RSS |
| Nintendo DS | RSS |
| PlayStation 3 | RSS |
| PSP Updates | RSS |
| Wii | RSS |
| Xbox 360 | RSS |
| MMORPG | RSS |
| Personal Computer Games | RSS |
| iPhone - iPod Touch | RSS |
| QJ.NET Forums | RSS |
Add QJ.NET
User Favorites - December
User Favorites - December
Categories
Archives
Accessories
Add-ons
Applications
Artwork
Batteries
Cheats
Deals
Emulators
Events
Featured Articles
Firmware
Flash Applications
Flash games
Game Demos
Games
Hacks & Exploits
Homebrew Applications
Homebrew Demos
Homebrew Development
Homebrew Emulators
Homebrew Games
Homebrew Themes
How-To
Humor
Imports
Interviews
Magazines
Mods
MY QJ
News
Off Topic
On Shelves This Week
Opinions & Analysis
Podcasts
Previews
PSP Go
PSP Minis
PSP Slim & Lite
QJ How-To Series
QuickJump QuickGuide
QuickJump QuickPeek
Reviews
Rumors
Scans
Screenshots
Site News
Titles
UMD Movies
Videos
Weekend Warrior
Wi-Fi
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
Comments [refresh]
MORE KIDDIE GAMES!!!!
just what we need... crap... if this is the future of gaming then soon enough i'll be too old to even care...