Quick Jump Daily Digest

Thank you for your interest in the Quick Jump Daily Digest. Get notified of all new content on QJ in our free Daily Digest. To subscribe, enter your email address below and click the subscribe button.

Cancel and Return to page

EA apologizes for Dante's Inferno: Sin to Win event

Posted Jul 27, 2009 at 1:32PM EST by Mabie A.

Listed in: News, Games Tags: Comic-Con, Electronic Arts, Jack Thompson

0
If you're working on a game that highlights the nine circles of hell, you may very well expect debauchery to ensue, at least as far as the storyline or gameplay will go. But having said that, it does not necessarily follow that you'll have a free pass here on Earth when marketing such said game. Electronic Arts should have probably known that from the onset, but I guess they were busy getting all excited about sinning to win.

Here's their newest marketing ploy for Dante's Inferno (PS3, PSP, Xbox 360) that they launched at the Comic-Con:

Understandably so, and rather expectedly, people didn't take too kindly to their choice of wordings. Although we all know gamers would love to hang out with booth babes, there's just something strikingly wrong about encouraging people to "Sin to Win" those "booty" at the event.

Fortunately, EA has been awakened, bathed in the divine light of understanding, and has come out to explain via tweet what they were thinking when they launched the event -- if they were at all.

We understand there's a lot of debate right now around our "Sin to Win" promotion at Comic-Con and wanted to clarify a few things. We created this promotion as part of our marketing efforts around the circle of Lust. Each month we will be focusing on a new Circle of Hell. This month is Lust.

We apologize for any confusion and offense that resulted from our choice of wording, and want to assure you that we take your concerns and sentiments seriously. We'll continue to follow your comments and please let us know if you have any other thoughts or concerns. Keep watching as the event unfolds and we hope you'll agree with us that it was all done in the spirit of the good natured fun of Comic-Con.

And this, ladies and gentlemen, is why we have anti-gaming advocates like Jack Thompson. You cannot be careless about how you market your product, even if it's "just a game." Somewhere out there, a sicko will come see this and take it literally.

Come to think of it, EA has been making some major boo-boos with their campaigns as of late. The brass knuckles for The Godfather II swag bag was also their brainchild, wasn't it? Looks like somebody needs to take a long hard look at their marketing team.

Via EA Twitpic

This story sucks? This story rocks!

Vote Now!

(0)

(0)

Unfortunately games get measured by a different ruler. Movies/TV/books (romance novels can be bought by any kid!) have all kind of crap in them but you don't really see the panic and hysteria over them. But, oh, let a game have something in it or have something bad associated with a game and it's like the end of the world.

# Coming to? — hypercoyote360 2009-07-28 03:33

Buddy, it's BEEN this way for years. We have democrats to thank for that.

# lol at 'offended' people — RaphaelDDL 2009-07-28 04:03

People 'offended' = *****ing Religious people without sense = all of them.

They always try convert you when you say you are atheist or does not believe in god and never hear your opinion.

Now, when someone do an event like EA did, all the religious people say their opinion and we have to lay down our head?!

That's ridiculous. And i hate religious people. They always kill our fun.

That's all.

regards,

RaphaelDDL

# careful — Marmarflam 2009-07-28 08:15

you might get "purified"

# haha — truk 2009-07-28 10:41

# lol — xXxZEROxXx 2009-07-28 14:58

Do you guys remember that scene in Gran Torino, when Walt pulls up to the three black guys on the street corner. He then asks "What are you spooks up to?"

That was hilarious.

# Wth does politics have to do with it? — Xeinix 2009-07-29 10:26

I don't consider myself democratic, but if I had to choose between the democrats and republicans I would definitely go with the democrats right now based on recent times (it could change). That being said this commercial does not insult me one tiny bit and in no way am I against it. Hell it's a great marketing strategy and funny.

What's with people involving politics and religion in everything. It's seriously the new racism. Just because somebody in the party or religion doesn't mean that everybody else in that group also shares their opinion. Grow up and stop judging.

# .. — demologik 2009-08-11 15:19

And the most random comment of the night goes to..

Refresh comments list

Add comment

JComments

HOT GAMING NEWS | LATEST GAMING SEARCHES | FORUMS

QUICK JUMP DAILY DIGEST

Welcome to QJ.Net!

If you want your comments to go live without waiting for moderation, you need to be logged in. Being logged in has its benefits:

Logged in members do not wait for their comments to be approved.
Logged in members can create Profiles to be seen by other users.

So why wait? Create an account or login now! It's easy, quick, and free.

To get started, use the LOGIN boxes, or the REGISTER link below!

Want to learn more about the team who brings you the QJ news?

Read about them now!

HOT FLASH GAMES

PSP Categories

• Accessories
• Add-ons
• Applications
• Artwork
• Batteries
• Cheats
• Deals
• Emulators
• Events
• Featured Articles
• Firmware
• Flash Applications
• Flash games
• Game Demos
• Games
• Hacks & Exploits
• Homebrew Applications
• Homebrew Demos
• Homebrew Development
• Homebrew Emulators
• Homebrew Games
• Homebrew Themes
• How-To
• Humor
• Imports
• Interviews

• Magazines
• Mods
• MY QJ
• News
• Off Topic
• On Shelves This Week
• Opinions & Analysis
• Podcasts
• Previews
• PSP Go
• PSP Minis
• PSP Slim & Lite
• QJ How-To Series
• QuickJump QuickGuide
• QuickJump QuickPeek
• Reviews
• Rumors
• Scans
• Screenshots
• Site News
• Titles
• UMD Movies
• Videos
• Weekend Warrior
• Wi-Fi

Sitemap

Newest Downloads

05/22/2012 - 05/27/2012

RGLoader 0v290 Beta	05/27/2012
WiiMod 3.2	05/27/2012
WiiMC v1.2.7	05/25/2012
True Blue Firmeware v2.7	05/24/2012
3DS Video Converter v2.3	05/24/2012
Mobile Assault 1.8.2	05/24/2012
PSP Tools Alpha 0.1	05/22/2012
Newton War	05/22/2012
DaedalusX64 r766	05/22/2012
PSPMarble	05/22/2012
The Undead 4 - Nazi Zombies	05/21/2012
3DSExplorer v1.2.1	05/21/2012
J-Runner v0.2 Beta 275	05/19/2012
Priiloader 0.8 Beta 3	05/19/2012
Quake Rev PAK release 4	05/19/2012

Most Comments this Month
Sound Off: On Game Expirat..	(57)
Pokemon Liquid Crystal! K..	(12)
neur0n Knocks Out An Updat..	(4)
Homebrew - PSP/PS3 PKG Dec..	(3)
Hellcat Working On Recover..	(3)
Japanese gamers fire back..	(2)
PSP homebrew - Lamecraft o..	(2)
PSP Homebrew: 6.xx PRO Onl..	(2)
PSP homebrew - Lamecraft o..	(2)
PSP homebrew - CFW 6.20, 6..	(1)
PSP homebrew - GoTube v1.2	(1)
Custom Firmware PRO-B9 for..	(1)
PSP homebrew - Prometheus..	(1)
Bust Out Your PSP For This..	(1)
PSP homebrew - PSP Install..	(1)
GTA:LCS Cheat Trainer for..	(1)
Custom Firmware 6.35 PRO-B..	(1)
GTA: LCS Cheat Device v0.3	(1)
Square Enix announces Fina..	(1)
LUA Little Fighter 2 v1.60..	(1)
PSP homebrew - LameCraft	(1)
VSHPong Gamma now with On/..	(1)
CSPortable 0.74 - added ne..	(1)
Modern Warfare 3 visits Ji..	(1)
FreePlay: eLoader for the..	(1)

Top Jumps this Month
neur0n Knocks Out An..	(95)
Bust Out Your PSP Fo..	(84)
Pokemon Liquid Cryst..	(80)
PSP homebrew - LameC..	(61)
PSP Comics Reader v2..	(49)
PSP Homebrew: 6.xx P..	(41)
Hellcat Working On R..	(39)
PSP homebrew - DSonP..	(38)
PSP Homebrew - PSPDi..	(38)
neur0n Gives You Mor..	(36)
PSP GBA v1.2: Gamebo..	(31)
Sound Off: On Game E..	(30)
Another CFW Goodie F..	(27)
Soywiz Releases PSP..	(25)
Sound Off: Should Ap..	(25)
Homebrew - PSP/PS3 P..	(22)
GTA: Liberty City St..	(22)
PSP homebrew - Mario..	(20)
EA Shuts Down More S..	(19)
PSP Google Chrome po..	(19)
PSP homebrew - Audio..	(18)
PSP homebrew - PSP L..	(17)
PSP homebrew - PSP..	(17)
PSP CFW: 6.60 ME & L..	(16)
PSX2PSP v0.7: a new..	(16)

HOT GAMING NEWS TOPICS

Quick Jump Daily Digest

EA apologizes for Dante's Inferno: Sin to Win event

Related Stories:

Comments

Add comment

Newest Downloads