EA apologizes for Dante's Inferno: Sin to Win event |
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Here's their newest marketing ploy for Dante's Inferno (PS3, PSP, Xbox 360) that they launched at the Comic-Con:
Understandably so, and rather expectedly, people didn't take too kindly to their choice of wordings. Although we all know gamers would love to hang out with booth babes, there's just something strikingly wrong about encouraging people to "Sin to Win" those "booty" at the event.
Fortunately, EA has been awakened, bathed in the divine light of understanding, and has come out to explain via tweet what they were thinking when they launched the event -- if they were at all.
We understand there's a lot of debate right now around our "Sin to Win" promotion at Comic-Con and wanted to clarify a few things. We created this promotion as part of our marketing efforts around the circle of Lust. Each month we will be focusing on a new Circle of Hell. This month is Lust.
We apologize for any confusion and offense that resulted from our choice of wording, and want to assure you that we take your concerns and sentiments seriously. We'll continue to follow your comments and please let us know if you have any other thoughts or concerns. Keep watching as the event unfolds and we hope you'll agree with us that it was all done in the spirit of the good natured fun of Comic-Con.
And this, ladies and gentlemen, is why we have anti-gaming advocates like Jack Thompson. You cannot be careless about how you market your product, even if it's "just a game." Somewhere out there, a sicko will come see this and take it literally.
Come to think of it, EA has been making some major boo-boos with their campaigns as of late. The brass knuckles for The Godfather II swag bag was also their brainchild, wasn't it? Looks like somebody needs to take a long hard look at their marketing team.
Related Articles:
- Visceral execs leaving EA for Activision
- EA and DC working together for a Dante's Inferno comic
- EA recalls Godfather II brass knuckles
Via EA Twitpic
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Comments [refresh]
Tryin' too hard.
Honestly, there are worse things being shown and said during primetime TV hours.
Not to mention the ***** that goes on during soap operas.
its just a promo, who wouldent know that?
a retarded kid would know its just a promo and not think twice about it. if someone would take it seriously would be desprate. really, people just need to chill more often
A retarded kid would also know how to spell wouldn't ;)
BULL$HIT I hate what this world is coming to where you havta watch your words and play on others emotions #$@^ that. If people could not see that this was just a marketing contest nothing more nothing less ,then they should burn in dante's inferno.
Stfu with the spelling and grammar comments sheesh! You dont even know how to finish your own sentences m3rox, yet along your display name aint even a word! I bet you put happy smiles in all your school papers and unfinished sentences.
So i've been sinning this who time for nothing?!
call it cheap publicity or whatever, but still, free advertising on their part
this is hilarious!! Enjoy a "sinful" night with two babes. Are they hooking you up with prostitutes now?
Unfortunately games get measured by a different ruler. Movies/TV/books (romance novels can be bought by any kid!) have all kind of crap in them but you don't really see the panic and hysteria over them. But, oh, let a game have something in it or have something bad associated with a game and it's like the end of the world.
Buddy, it's BEEN this way for years. We have democrats to thank for that.
People 'offended' = *****ing Religious people without sense = all of them.
They always try convert you when you say you are atheist or does not believe in god and never hear your opinion.
Now, when someone do an event like EA did, all the religious people say their opinion and we have to lay down our head?!
That's ridiculous. And i hate religious people. They always kill our fun.
That's all.
regards,
RaphaelDDL
you might get "purified"
+1
Do you guys remember that scene in Gran Torino, when Walt pulls up to the three black guys on the street corner. He then asks "What are you spooks up to?"
That was hilarious.
I don't consider myself democratic, but if I had to choose between the democrats and republicans I would definitely go with the democrats right now based on recent times (it could change). That being said this commercial does not insult me one tiny bit and in no way am I against it. Hell it's a great marketing strategy and funny.
What's with people involving politics and religion in everything. It's seriously the new racism. Just because somebody in the party or religion doesn't mean that everybody else in that group also shares their opinion. Grow up and stop judging.
And the most random comment of the night goes to..