Attendees can register for the conferences and workshops at www.e3expo.com, where daily schedules and additional conference program information are posted. Please note: E3Expo Conference Program alumni from 2004 and 2005 will receive a special discounted rate (a savings of more than $200) if registered by April 7, 2006. The following conference sessions will be held May 10 and 11 at the Los Angeles Convention Center. (Please note: check www.e3expo.com as speakers are being added daily.)

CONFERENCE SESSIONS

TRACK 1: Creativity and Technology: Taking Control of the Next Generation of Gameplay

• The Inner Game: What Goes into the Industry's Best-Selling Titles

Moderator: Eric Zimmerman, Co-Founder and CEO - gamelab Panelists: Louis Castle, Vice President, Creative Development - Electronic Arts - Los Angeles Kelly Flock, Executive Vice President of Worldwide Publishing - THQ, Inc. Julien Gerighty, Senior Producer - Ubisoft Entertainment (Splinter Cell Double Agent) Tetsuya Mizuguchi, Chief Creative Officer - Q Entertainment (Meteos, Lumines) Peter Molyneux, Managing Director - Lionhead Studios (The Movies) Richard Rouse, III, Director of Game Design - Midway Games (The Suffering)

• Franchise Power: Understanding the DNA of the Industry's Greatest Games

• Cracking the Code of Creativity: Drawing Novelty, Awe and Adventure from Traditional Genres

Moderator: N'Gai Croal, General Editor, Technology - Newsweek Panelists: Lucy Bradshaw, VP, Head of Production and Development - Maxis (Spore) Rob Kay, Lead Designer - Harmonix (Guitar Hero)

• Massively Cross-Platform: Closing in on the Dream of One Game, Many Platforms

Moderator: Jessica Mulligan, Author/Consultant Panelists: Laura Fryer, Director Advance Technology Group - Microsoft Game Studies Richard Garriott, Executive Producer - NCsoft Ichiro Otobe, Chief Strategist - Square Enix Co., Ltd John Smedley, President -Sony Online Entertainment Mike Yuen, Senior Director, Gaming Group - QUALCOMM Internet Services

• Perfecting the Mix of Story, Character Development and Interactivity

Moderator: Ian Davis, Ph.D., CEO and Founder - Mad Doc Software, LLC (Empire Earth 2) Panelists: David Cage, CEO and Founder - Quantic Dream (Indigo Prophecy) Richard Dansky, Lead Clancy Writer - Ubisoft Entertainment David Jaffe, Game Director - Sony Computer Entertainment America (God of War) Marc Laidlaw, Writer/Game Designer - Valve Software (Half-Life, Half-Life 2) Neil Young, Vice President, General Manager - Electronic Arts - Los Angeles

• How Mobile Game Creators are Using High-Speed Networks and High-end Handsets to Make Wireless Games Better

Panelists: Eric Albert, Head of North American Operations - Gameloft Satoshi Nakajima, Chief Technology Officer - Square Enix Co., Ltd Robert Nashak, Chief Creative Officer - Glu Mobile Eberhard Schoneburg, Chief Executive Officer - Artificial Life (V-girl) Lincoln Wallen, Chief Technology Officer - Electronic Arts Mobile

• Sneak Peeks: Behind the Scenes of Three Upcoming Blockbuster Titles

Moderator: Geoff Keighley, Contributing Writer - Business 2.0 Panelists: Cliff Bleszinski, Lead Designer - Epic Games (showing Gears of War) Other panelists to be announced shortly.


TRACK 2: Business Strategy: Navigating New Avenues of Success

• Persistent World Possibilities: Taking the Online Experience to the Next Level

Moderator: Richard Vogel, consultant Panelists: Jeff Anderson, President and CEO - Turbine, Inc. John Blakely, Senior Producer - Sony Online Entertainment Mike Goslin, Vice President of Virtual Reality Studio - Walt Disney Internet Group (Pirates of the Caribbean) Joe Keene, Co-Chairman & CEO - Perpetual Entertainment (Gods & Heroes, Star Trek Online) Chris Lee, Senior Manager of Publishing, Strategy & Planning Group - Webzen, Inc.

• When Media Giants Muscle In: Why the Game Industry Should Care about the Acquisition Appetite of News

Corp., Viacom and Others Moderator/Panelist: Gene Mauro, Owner - Mauro Media, LLC Panelists: Graham Hopper, Senior VP and General Manager, Buena Vista Games Ross Levinsohn, President - Fox Interactive Media Stuart Snyder, General Manager - Game Tap, Turner Gaming Jeff Yapp, Executive Vice President - MTV Networks Music and Logo Enterprise Group

• Inside the Production Pipeline: Managing Costs, Expectations and Competition

Moderator: Emilie 'Tobi' Saulnier, Chief Executive Officer & Founder - 1st Playable Production Panelists: Andrew Ayre, Founding Partner & Co-President - Foundation 9 Entertainment Elizabeth Loverso, Director of Product Development - Ubisoft Entertainment Samantha Ryan, Chief Executive Officer - Monolith Productions

• The Next Frontier in Funding: How Hedge Funds, Foreign Money and Non-traditional Financing are Creating Opportunity for Gamemakers

Moderator: Michael Gartenberg, Vice President and Research Director - Jupiter Research Panelists: Craig Cooper, General Partner - Softbank Capital Partners Andrew Goldman, CEO, Director of Production - Pandemic Studios Daniel James, Chief Executive Officer - Three Rings Design, Inc. Mark Kern, President and CEO, Red 5 Studios Michael Pole, CEO - Trilogy Studios

• Casual Game World Tour: Learning from the Best that Asia and Europe Have to Offer

Panelists: David Moon, Head of Games Business Group - NHN USA Timo Soininen, CEO - Sulake Labs (Habbo Hotel) Calvin Yoo, Director, International Business Development - Nexon Corporation (Kart Rider)

• In-game and Around-game Ad Update: The Marketer's Perspective

Moderator: Dave Madden, Executive VP Sales & Marketing - WildTangent, Inc. Panelists: Carol Kruse, Vice President Interactive Marketing - Coca Cola Monika Madrid, Senior Manager, Strategic Sales & Partnerships - Ubisoft Entertainment David Rubin, Brand Development Director - Unilever (Axe)

• Future Shock or Smooth Sailing Ahead: How Game Industry Leaders are Managing Risk

Panelists: Lee Jacobsen, Vice President of Business - Midway Games Dan Kelly, Vice President of Global Business Development - THQ, Inc. Jon Niermann, Senior VP and Managing Director Asia Publishing - Electronic Arts


TRACK 3: Marketing Analysis: How to Read the Market Ahead of the Competition

• Startup Strategies: Where Opportunities Still Exist

Moderator: Jason Della Rocca, Program Director - International Game Developers Association Panelists: Erik Bethke, CEO and Founder - Go Pets (Go Pets) Michael Scandizzo, President - Castaway Entertainment Warren Spector, President - Junction Point Studios, Inc. Gordon Walton, consultant

• Reaching the Connected Consumer: Tapping Their Personal Networks and Power of Persuasion

Panelists: Kathleen Gasperini, Senior Vice President - Label Networks Jillian Goldberg, Vice President Marketing - Electronic Arts Bill Stone, Chief Operating Officer, Amp'd Mobile

• Entertainment Business Summit: Where the Increased Integration of Music, Movies, TV and Games is Headed

Panelists: Mark Caplan, Executive Director Interactive - Sony Pictures Consumer Products Emily Della Maggiora, Vice President - Nielsen Interactive Entertainment Nick Earl, Vice President and General Manager - Electronic Arts Bill Kispert, Vice President of Interactive - Universal Studios

• Profiting from Innovative Online Communities

Panelists: Greg Canessa, Group Manager, Xbox Live Arcade - Microsoft Corporation Michael Cassidy, CEO and Founder - XFire, Inc. Chip Lange, Vice President, Marketing EA Online - Electronic Arts Cory Ondrejka, Vice President of Product Development - Linden Lab (Second Life)

• World View: Analysts Take Measure of the Global Marketplace

Moderator: Michael Pachter, Senior Analyst - Wedbush Morgan Securities Panelists: Anita Frazier, Entertainment Industry Analyst - The NPD Group (USA) Ben Keen, Chief Analyst - Screen Digest (UK) Antonio Tambunan, Associate Director, Head of Asia - Bear Steams Asia (Korea, China)

• The Wireless Revolution: Where to Seize Opportunity in the New Mobile Game Marketplace

Moderator: Eric Goldberg, Managing Director - Crossover Technologie Panelists: Eric Bilange, Chief Technology Officer - MFORMA Minard Hamilton, Executive Vice President of Sales and Marketing - JAMDAT Mobile, Inc. Paul Maglione, President - Vivendi Universal Games Mobile Alan Welsman, VP of European Product Management and Marketing - InfoSpace Midori Yuasa, General Manager and Senior Vice President - Capcom Mobile & Interactive Media

• The New Gamemaker: Trends in Game Making and Publishing

Moderator: Ben Sawyer, Co-founder - Digitalmill Panelists: Amy Bendotti, Senior Recruiter - Monolith Productions Sarah Branscom, Manager of Human Resources - High Moon Studios Alan Yu, Director, Studio Artist & Repertoire - Electronic Arts - Los Angeles

In addition to conference sessions, twelve in-depth workshops will be offered on May 9, including:


WORKSHOP SESSIONS

• Partnering with Madison Avenue: How to Profit from the Prominence of Games

Moderator: Michael Goodman, Senior Analyst, Media & Entertainment Strategies - Yankee Group Panelists: Craig Allen, Chief Executive Officer - Spark Unlimited (Call of Duty: Finest Hour) Kevin Browne, General Manager, New Media & Franchise Development, Xbox Live - Microsoft Corporation Arden Doss, Managing Director - Propaganda GEM Louis Figueroa, Director of Business Development - Sony Online Entertainment Julie Shumaker, Director of Videogame Advertising - Electronic Arts

• Casual Games Update: How New Business Models are Accelerating the Growth of Today's Game Marketplace

Moderator: John Welch, President and CEO - PlayFirst, Inc. Panelists: Mike Burns, CEO and Chief Creative Officer - Fuel Industries James Gwertzman, Director of Business Development - PopCap Games James Smith, Producer - Reflexive Entertainment Alex St. John, Chief Executive Officer & Co-founder - WildTangent, Inc. Dave Williams, CMO and General Manager, Games - Atom Entertainment

• New Rules in Play: Deciphering the Modern-Day Game Deal

Moderator: Joshua Grode, Partner - Liner Yankelevitz Sunshine & Regenstreif LLP Panelists: Carianne Brown, Director of Motion Picture and Television Music - Universal Music Publishing Germaine Gioia-Horner, Vice President of Licensing - THQ Inc. Patrick O'Brien, Vice President Business Affairs - Electronic Arts Tim Riley, Worldwide Executive of Music - Activision, Inc.

• Next-Gen Game Design: How the New Consoles Stack Up

Moderator: Trent Ward, Creative Director - Backbone Entertainment Panelists: Mario Coculuzzi, Senior Producer - Ubisoft Studios - Montreal (King Kong) Don Daglow, President and CEO - Stormfront Studios Mike Kulas, President and Founder - Volition (Saints Row) Alain Tascan, Vice President and General Manager - Electronic Arts - Montreal

• Where Games Fit into the New Digital Economy

Moderator: Richard Ow, Director, Games - The NPD Group Panelists: Shawn Hardin, Vice President, Content Operations - Yahoo! Media Group Jennifer MacLean, Senior Director, Games and Entertainment - Comcast Steve Schnur, Worldwide Executive of Music and Audio - Electronic Arts TRAX Rich Wickham, Director, Windows Gaming Business - Microsoft

• Games Get Up and Go: Getting the Most out of PSP, DS and Upcoming Mobile Handsets

Moderator: Matthew Bellows, General Manager & Vice President - Floodgate Entertainment Panelists: Guha Bala, President - Vicarious Visions, Inc. Greg Ballard, President and Chief Executive Officer - Glu Mobile Yuanzhe (Michael) Cai, Director, Broadband & Gaming - Parks Associates Tim Harrison, Head of Games - Vodafone Group Services John Koller, Senior Product Manager, PSP - Sony Online Entertainment America

• Blueprint for a Killer Title: How the Pros Do It

Moderator/Panelist: Aaron Loeb, Director of Business Development - Planet Moon Studios Panelists: Karthik Bala, Chief Executive Officer - Vicarious Visions, Inc. Matt Firor, Vice President of Development, Executive Producer, Mythic Entertainment Greg Zeschuk, Joint CEO - BioWare, Corporation Gonzague de Vallois, Vice President Publishing - Gameloft

• Digital Distribution Lays Down Tracks: Where Direct-to-Consumer Game Distribution Stands Today

Moderator: Gabe Zichermann, Chief Marketing/Strategy Officer - Boonty, Inc. Panelists: Eric Hartness, Senior Director of Marketing - EA Nation - Electronic Arts Ray Muzyka, Joint CEO - BioWare, Corporation Royal O'Brien, Founder/CEO - Game xStream Yoav Tzurya, Chief Operating Officer - Exent Technologies

• Special Midday Sessions

Participating in one of three lunchtime sessions is Will Wright, Maxis chief designer and creator of The Sims series of games and the upcoming Spore.

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