Denis Dyack calls for a change in game marketing strategies |
Ó
Game publishers are better off changing their market strategies and adopting something straight out of Hollywood instead of bleeding dollars by the buckets, says Silicon Knights boss Denis Dyack.In an interview, Dyack described contemporary marketing practices in the gaming business as wasteful and flawed. He particularly pointed to the fact that companies put an enormous amount of pressure on themselves to have their developers create demos for an exhibition, then bum-rush titles so that the marketing money spent to hype the game won't be put to waste.
"I don't think we should start doing press on a game until it's finished," says Dyack as he suggested that like films, the approach taken could be to wait for the game to be finished so that all the creative refinements can be made, then allocate a marketing period so that everything comes out smoothly. That way, games come out with a lot of quality, marketing money is made good use of and sales are set at an optimum level.
Instead of showing rough code to the media early on, Dyack suggested that the approach taken by the Too Human developers be made the poster boy of marketing tactics. He says that the strategy adopted is film-like, functional and reliable.
Via Games industry
50 Jumps PlayStation celebrates 15th birthday
36 Jumps PSP homebrew - MHUSPEED v3
22 Jumps PSP homebrew - MacroFire v3.0.12
Contact Us:
The QJ.net Network |
 |
| Site | Feed |
| QJ.NET | RSS |
| Nintendo DS | RSS |
| PlayStation 3 | RSS |
| PSP Updates | RSS |
| Wii | RSS |
| Xbox 360 | RSS |
| MMORPG | RSS |
| Personal Computer Games | RSS |
| iPhone - iPod Touch | RSS |
| QJ.NET Forums | RSS |
Add QJ.NET
User Favorites - December
User Favorites - December
Categories
Archives
Accessories
Add-ons
Applications
Artwork
Batteries
Cheats
Deals
Emulators
Events
Featured Articles
Firmware
Flash Applications
Flash games
Game Demos
Games
Hacks & Exploits
Homebrew Applications
Homebrew Demos
Homebrew Development
Homebrew Emulators
Homebrew Games
Homebrew Themes
How-To
Humor
Imports
Interviews
Magazines
Mods
MY QJ
News
Off Topic
On Shelves This Week
Opinions & Analysis
Podcasts
Previews
PSP Go
PSP Minis
PSP Slim & Lite
QJ How-To Series
QuickJump QuickGuide
QuickJump QuickPeek
Reviews
Rumors
Scans
Screenshots
Site News
Titles
UMD Movies
Videos
Weekend Warrior
Wi-Fi
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
