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Change 4 Life ad supposedly links gaming to obesity, game publishers not amused |
Listed in: News Tags: MCV, Space Invaders
An insider at a fitness games publisher told MCV:
Any initiative that encourages people to move towards a healthier lifestyle can only be a good thing. But this is just another example of naive stereotyping and scapegoating. Video games can be a part of an active and healthy lifestyle for everyone of all ages. Actually, because video games are playing such an important and fun role in peopleÂ’s lives, the very audience this advert is supposed to address and speak to might dismiss it purely because of the naivety and ignorance shown.
Publisher for Future's games portfolio Richard Keith added:
You would have to pretty hard-headed not to support the aims of the Change 4 Life campaign. The juxtaposition of sedentary gaming against an active lifestyle is an obvious one.
However, it should be noted that when it comes to house-bound activities gaming is much more ‘active’ than most – whether that’s exercising the brain with puzzles, rocking out with Rock Band or playing a few sets of tennis with Wii Sports, there’s more to gaming than sitting playing Space Invaders.
Hmm. My two cents: I find absolutely nothing wrong with the ad. I think it's a good one, in fact. I think these publishers are taking it out of context. If they're making fitness games, then this doesn't concern them. All that Change 4 Life is trying to say is that sitting in front of the TV all day isn't healthy - which is true. This isn't an attack on gaming, this is Change 4 Life reaching out to those who stay still in front of the tube all day.
Your thoughts?
Read this too:
Via MCV
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The ad is funny, edcuational and shows a healthy way of life. How is this wrong?
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yes cancer and diabetes can kill, but so can angry bison... and falling out of trees. fit kids die everyday...
as always the key is moderation, and i think that is really all they were trying to say.
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If you were fit, that life would be longer.
And I'm pretty sure, correct me if I'm wrong, that heart disease (caused by obesity) is one of the main causes of death. Trees and bison aren't.
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I think anything trying to promote people to go outside rather than playing games is a good movement. Fat kids these days dont even realize they are fat because everyone else is too.
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the trees and bison were things shown in the vid that kids could be doing, but those pose a more immediate threat to the kids. young athletes die from heart problems as well.
there are no guarantees, that is why i say enjoy life.
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Also there ignorance, a chubby ex-flatmate once said how come Im so skinny when I eat more than him, but I ate less often and didnt put a tables***** of salt into my food. I literally stopped buying salt because the rate he used his and ours.
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im sure that gets rid of those evil carbs
lol
anyway way over reaction, if you sit and dont get exercise you do get fat, so it is correct
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I would make a claym,ation movie as well, but I am too lazy and my hands are stuck on the PSP. I have to type on qj with the stupid psp browser since my hands wont come off to use the pc.
I cant even hold a job down because of my psp. Sony has ruined my life!
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BTW you don't here about fat people who die while working out, unlike when in shape people fall down dead while jogging.
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Yes, even fitness games should be used in moderation. I'm pretty sure working out constantly from morning to dusk isn't exactly healthy. It's just something else for gaming corporations to ***** about.
Nothing to see here folks. Move along.
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