Whether it's snack-size or bite-size content that we put on the PSN store or larger, broader content like a Final Fantasy: Crisis Core that you put on UMD, we want to make sure we target against those demographics appropriately. I think in the past we've had a whole lot of games and a different variety of different demographics and different genres, but for us, we want to hone in from a marketing perspective on who these people are that we're talking to. I think we're getting to a good place with that; the teen demographic's been a big thing for us this last holiday.

Via 1Up