Capcom to ramp up European marketing for Monster Hunter Freedom Unite |
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Capcom's Ryozo Tsujimoto recently acknowledged to MCV that the lack of promotion for the series has been a bit of a problem of theirs, especially in Europe. That's why this time they're going all out to establish the brand in the UK. Tsujimoto didn't really go deep into the details of their promotion campaign, but he did give MCV a brief outline:
Currently in Europe the Monster Hunter franchise has been fairly quiet, so the first step is to actually get the game noticed. No one here knows what the game is so we just need to spread the name of Monster Hunter.
The next step will be to explain and convey the information on what the game actually is. Then we want to let people play the game and experience it for themselves. Finally, we need to maintain support for the community, to keep people coming together playing the game. ItÂ’s very important for Capcom to strategically plot this path.
That second step's always been the tricky part for me. I've been hooked on this series ever since the first PSP game, but until now whenever I try to tell my friends about it all I can say is "There are monsters and you hunt them and IT IS AWESOME". Hopefully Capcom's efforts bear fruit and bring more new hunters into the fandom.
Monster Hunter Freedom Unite is currently tracking a June release. Capcom's promised a little surprise for PSP gamers during that month, so be on the lookout for it. Also, the boxart is made of win.
Related articles:
- Monster Hunter Freedom Unite sets footprint on PS blog with video
- GDC 09: Monster Hunter Freedom Unite to be released in June, new screens
Via MCV
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Comments [refresh]
this game also uses the ps3 as its gateway right? then that means no more x-link kai but direct connection to the mhfu server... btw the steep learning curve may act as a double-edged sword since some players might be turned-off by the sheer gayness of the monsters. but luckily most of gamers aren't afraid of this issue...
So devs do occasionally listen to the fans. Everyone who already knows and loves this series has *****ed repeatedly about the absolute lack of promotion outside of Japan. That, and I don't think I've ever once seen a fair review of this game since you don't even get started playing until after 50 hours. Keep it up capcom, you've got the right idea.
i dont understand any word! what does this article now telling about? does the european version of monster hunter freedom unite have new features than the japanese version or what?