Bruckheimer remains positive: video game-movie adaptations may still work, tasked to lure women to gaming |
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Asked why the adaptations haven't been working thus far, he answered:
I couldn't tell you that. They just haven't quite captured the imagination of the audience yet, but they will. I think it will definitely happen, whether we do it or other people do it.
What I could tell, though, is that there is a lot of high expectations yet again for his adaptation of Prince of Persia. Come to think of it, we ourselves continue to hope that one day these adaptations will work. No matter how much these films fail in the box office, we still wait for the next adaptation anyway.
Anyhow, Van Toffler, president of MTV Networks is also hopeful that Bruckheimer can work his magic and take MTV "out of its comfort zone of rhythmic gaming like The Beatles: Rock Band (PS3, Xbox 360, Wii) and attract more females," following their deal back in 2007.
Story-driven.
Said Toffler:
I see more of a connection to women coming to gaming as being a spark for Jerry Bruckheimer's style of storytelling coming to gaming. Gaming is really starting to explode with women, particularly story-driven games like The Sims. I think Jerry has managed to bring both men and women into his storytelling from Pirates of the Carribean to National Treasure. He does a great blend of action in storytelling and moving narrative forward.
Not too lofty considering how data does support the statement that women are more inclined to gaming now than before. Although I would have to ask: The Sims is story-driven?
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They have no reason to make the game or movie good because people will buy it based solely on the license anyway, and it would be a waste of time and money for them to put in any more effort than is necessary since people will buy it either way.
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