ATV Music: Beatles video game will have tremendous implications |
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After the announcement that they will be working on a title featuring the Beatles, MTV and Harmonix have signed themselves into a considerably lucrative deal. The game is being targeted for release during the 2009 holidays, and will be in "an interactive video format."
"The game is in development," said Apple Corps CEO Jeff Jones. Apple Corps is the rights holder of the Beatles' music. "We don't want to talk about how it will turn out a year from now. We're in the process of creating the game."
It makes one wonder about how the music will be put in the game. Like some sacred relic, the Beatles' music was never remastered and was left untouched, making it unavailable through digital retail like iTunes. It seems that this game will be going where no digital retailer has gone before.
"Maybe the fact that this deal is done will offer an impetus to Apple and EMI," said Martin Bandier, CEO of Sony/ATV Music Publishing. "We signed a deal that would be considered very rich by the videogame company but fair for the artists. It will have online implications that will be enormous."
As early as now, I'm wondering how the game will come out. How much it'll cost is a different story altogether. I guess we'll just have to play by ear for now.
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Comments [refresh]
"Like some sacred relic, the Beatles' music was never remastered and was left untouched, making it unavailable through digital retail like iTunes"
Why not? For many the music from the Beatles regardless of taste, reshaped the music world. The original Beatles music should be kept untarnished, which is what has been done. A digital copy used for a game is no problem as the original is and remains in tact. The statement "remastered" is BS. Should we remaster/repaint Van Gogh, Picasso or Rembrandt? Digital representation or Photo prints of an original are fine but the original..............it's fine as it is.
I agree that the Beatles' music ought to be treated with such respect, and it's good the way it is. In many ways, it is "sacred."
Unfortunately, leaving them as they are would restrict availability. Perhaps due to expensive rights, digital retailers did not invest into it, making the music less available than it could have been.
This partially falls into your music-painting metaphor: if it wasn't for the photos, then how will the rest of the world see the masterpieces?
Of course, music isn't the same thing, but wouldn't you agree that spreading through more channels (like paintings "spreading" as photos) would make it easier for everyone to appreciate something?
Yes I would agree. My point is simply that the Beatles as such do not need remastering. The quality of the recordings is quite masterful and especially the production work of Alan Parsons at Abbey Road. That the music be used for other purposes is fine but I would disagree with the trend of "remastering" I do not think that the original source is to be improved upon.
Artists that have covered a Beatles song have often done it very well and added a new dimension to it and in this way a game as such could well do the same. I feel that the choice to limit the original source recordings and keep them as they are was a good choice. I myself have the Original White Album and have heard at a friends house the song Blackbird as an MP3. (no comment as I would be flamed for being elitist & snobbish)