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Atari: second hand game sales hurt industry, outlines plans to compensate

Posted Dec 3, 2008 at 8:18PM EST by QJ Staff

Listed in: News Tags: Atari, David Gardner

Atari mentioned during the Atari Live event in London yesterday that second hand selling of video games has had a very negative impact on the games industry.

"Obviously, it has economically been extremely painful for the industry... the publishers don't benefit," said Atari CEO David Gardner.

Mind you, he isn't recriminating game resellers. He explained that Atari understands that second hand sales represent the consumer's choice and that the onus is upon them to make their fresh products more attractive than resold ones. To that end, Atari intends to bulk up their game's online features, social functions, services, and extra content.

"The disc in the box becomes only one part of the experience. As that experience grows then it [second hand selling] becomes not such a problem," commented Gardner.

Given the success they've enjoyed with Neverwinter Nights, some of whose MUDs are still alive and kicking, Atari's stance on this matter is hardly a surprise.

Via Games Industry

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What surrises me is that companies think that extra digital content is the way forward - frankly I don't play online much, so extra maps aren't really that useful, and 48 hour Xbox Live access isn't that useful if you already pay for it (I don't, so that works). I think what games companies need to do is offer more pre-order only limited editions.

Play.com's Prince of Persia pre-order set was so stunningly beautiful that I had to have it. I also pre-ordered Luminour Arc 2 on the strength of the artbook that came with it, and that's only available in the States (I'm in the UK) - I had to get the game sent to me through a friend in the US Air Force using their mail service - That's real incentive for you!

# ???? — SchmilK 2008-12-04 00:00

That is a rediculous statement. Are they saying it took them 20 years to realize this because ever since Nintendo was around there have been stores where you can buy and sell used games!

# omfg — dazmo 2008-12-04 01:18

wow, either david gardner is a giant moron,

or someone has taken something he said in passing and made a big deal about it.

seriously though thats like selling furniture and saying "yard sales are destroying the industry!" freakin stupid. . .

besides, if you dont like it, require registration to play your game. douchebag

# Way to go Atari... — akadewboy 2008-12-04 01:48

I bet there's tons of pirates that are going to use this to argue justification to download games...

You have to look at the big picture. For example: Kid A sells his old game to Kid B, now Kid A has money to spend on a brand new game.

# WTF!?!?!?!?! — ISOHaven 2008-12-04 08:06

Thank you!!! That's been one of my points from the very begining.

RENTALS, if anything at all, hurt way more then used sales.

# That's just stupid — mike_jmg 2008-12-04 08:21

How come second hand games hurt the industry, understand this "The game is not yours anymore, you sold it", and if the person who bought wants to sell it later, that's HIS problem.

Is like GM wanting to make a profit out of the used cars people sell, is the stupidest thing I've ever heard.

DLC my ass, do what they do, bought them back and sell them again yourself

# Liars... — Walo 2008-12-04 12:17

They know that what they say is just an excuse to push crappy DLC through our noses and limit retail videogame features so retail games will work like a base pack with all the important features stuffed as DLC that you have to pay for separately. Second hand sales have been there in videogames since the Commodore and Atari days and these never bothered no one. Now they "rediscover the wheel" and figure out that the best way to get money out of us is to ration our experience, and violate our constitutional rights. Because if they don't know, second hand sales is a constitutional right pretty much anywhere. Unless we show our disgust to this kind of comments by videogame companies, they will keep trying to violate our rights to make unjustified profit from us.

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