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Apple, Microsoft, and Sony make Top 100 Innovators List |
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Apple for
- Building new markets by delivering a constant stream of new well-designed products
- Having the ability to create demand due to an understanding of customer needs
- Reintroducing products at the right times and marketing them effectively
- Building a culture that encourages innovation while accepting the risks brought with it
- Pushing innnovation through technology
- Using innovation to remain the market leader
- Using new opportunities to expand beyond the core market
- Emphasizing the innovation of product design
- Always being on the leading edge of new developments
- Having the ability to have new platforms in all sections of the market
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