Advertisers learn from Sony's blogging mistake |
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Finally! It seems that advertisers are taking the hint after last week's Sony-Zipatoni marketing scheme went sour. An article on Advertising Age goes on to cite Sony's fake blog and other previous attempts to drum up business as a lesson on what NOT to do in the industry.Simply put, the article tells advertisers that the best way to get their ideas across today is to be transparent in your dealings, not only because it makes people want to interact with them more (Microsoft's Major Nelson is a prime example), but because consumers today are a lot smarter and REALLY hate getting deceived.
Hopefully, whoever Sony hires next for their ads will be reading that and taking it to heart. We'd prefer to not make articles that shot, "Sony's making bad ads!" a yearly tradition.
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Comments
Sony should look at Microsoft's Halo Starry Night Ad and do something like THAT
"but because consumers today are a lot smarter" sweet i am a smart consumer today?! because yesterday i guess i was a dumb consumer :-(
"consumers today are a lot smarter" err maybe. Sony is aiming at a particularly intelligent target audience. "REALLY hate getting deceived" Freaking this. People won't buy jack from a company if they don't trust it. Rootkits, false(viral) advertising, tech bombs...
NOW! BUY ONE! YOU WANT IT!! BUY A PSP!! BUY A PSP!! BUY A PSP!! BUY A PSP!! BUY A PSP!! BUY A PSP!! BUY A PSP!! BUY A PSP!!
And companies know that. that's how they trick idiots into buying cheap gimmicks like those little sharpie keychains that cost more than a big sharpie that has twice as much ink for example
$ony has been underestimating both the competition and consumer for years now. They've been lucky with their last two systems and did not need many cheap tactics to sell them. The competition is getting much smarter and finally they realize that. They must see their target consumer as a moron who will buy anything with the playstation name on it. That's why Ken Kutaragi said they'll pay $600 for PS3 because it's a playstation. That's why if he says "if anything it's too cheap" they expect you to believe it. That's why they think you will buy a PS3 to play PS1 games on your PSP. Quite simply, PS3 is the system of choice for the typical idiot consumer. As an advocate for common sense, I'm against that.
I wasn't too long ago that Sony featured fake quotations from fake a movie reviewer to hype up one of their movies, "A Knights Tale" (which turned out to be a pretty good movie, imho). And who the hell would hire an agency called Zipatoni?
Would I like to finally see the dropping of horrible tv ads. Yes. I would find it incredibly refreshing to see a comercial that went simply like so: This is a psp. It plays the most advanced portable games out there. It can be yours. But, there is more. It has some incredible games. Quick shots of MGS:PO, DAXTER, and more top notch titles. End the commercial on a very clear message... "Sony PSP, THE portable gaming system for your pleasure - no smoke and mirrors" But, it's a pipe dream folks... advertisers don't learn - companies will retreat to trying dirty tactics to promote products (in the future mind control, subliminal messages, and virtual lap dances where the model will screw you if you buy their product ... and killer bee's - because for about 5 years GTA has been telling me they are coming and I think they are close.) *cough*
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