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Activision Boss: We might have to stop supporting Sony, Sony responds

Posted Jun 19, 2009 at 4:57AM EST by Ryan F.

Listed in: News Tags: Activision, Activision Blizzard, Blizzard, Bobby Kotick, Sony
Ó

ps3 - Image 1Activision Blizzard President and CEO Bobby Kotick said in a statement earlier that he plans to abandon Sony's PS3 and PSP platforms unless Sony drops the PS3's price and reduced its licensing fees. Sony's reaction: we're not reacting on that one.

Speaking to the Times Online, Kotick said that his company's main concern right now is Sony:

I'm getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don't make it easy for me to support the platform. It's expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation. They have to cut the price, because if they don’t, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony. When we look at 2010 and 2011, we might want to consider if we support the console — and the PSP [portable] too.


Kotick added that Activision Blizzard paid Sony US$ 500 million in royalties and other goods last year, which probably still worked out at 400 percent of the profit they made. SCEE, for their end, has issued a statement regarding the matter:

We respect our third-partiesÂ’ opinions and their right to express those opinions but we will not be commenting on this story.


Now this is getting all heated up. I wonder what Sony's bigwigs are thinking right now. Stay tuned.




Related articles:



Via vg247



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Comments 


 
# ***** emratch3ty 2009-06-19 05:35
I don't play guitar hero, cod4 is badass... but besides that ***** activision... I think Sony could do w/out em'. That being said they do need a price cut.

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# wtfsKILLzkILLZ 2009-06-19 05:43
"Games generate a better return on invested capital on the Xbox than on the PlayStation."



- Ye, but they still profit from the PS3 sales too. By not supporting the ps3, they will earn less, right? What kind of buissenes is that??

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# ROFLtelebron1 2009-06-19 05:53
hah another nail in Sonys coffin, The reason Sony won't comment on this is because they have nothing too say. Sony suck lol enjoy being in 3rd place this generation! hopefully they will go bankrupt like Sega did and take that POS3 off the market.

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# HmmmCortador 2009-06-19 05:57
What a bunch of kids we have here. Saying tha activision is *****ty and what not.



Just imagine if what Activision said follows through. Think of how many people will be getting the 360 over the ps3 just because of Modern Warfare 2.



Think before you say ***** fanboys.

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# ok fanboy.jantunes 2009-06-19 06:02
The PS3 is a very good system, much more powerful than the other 2. btw, which console did you own last gen? Probably a PS2, but if not you owned one that wasn't in 1st place. Was it a bad console?



Activision isn't going to do a damn thing. They can't afford to lose the PS3 owners.

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# not happening.jantunes 2009-06-19 06:04
Even Activision goes through with this, canceling Modern Warfare 2 for the PS3 now would be a HUGE loss of money.

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# HmmmCortador 2009-06-19 06:07
i know. I was just making an example.



MW2 is almost done. Canceling it would just be stupid.

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# right rightjantunes 2009-06-19 06:11
Activision has no interest helping Microsoft though. I say this is a no go for Activision. They'll just going to lose money.

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# hm...astaroth001 2009-06-19 06:14
Isn't this the kind of comment that in a few days from "being said" the retract and say the misunderstood or was taken out of proportion? like the guy who said Sony was ripping off with the PSP GO and took it back few days later

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# And,whaleshark 2009-06-19 06:22
That was Sony's big "lol k nub", I really doubt activision would drop a whole console. The reason being, is that its added money. They just want to scare sony into a pricedrop, which is what I truely hope happens. I love activision, and if they actually do drop the PS3, then so be it. I will just buy my activision games for my 360 then. But I really do hope that sony just drops the price... then maybe I could get most of my friends onto playstation network, instead of live, as I do have killzone 2 and want to play them. CoD is getting a bit boring on live... but I do love gears > :D

to bad I suck at it lol

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# wowHDRasta 2009-06-19 06:46
IF Activision plans to make MW2 the biggest opening day sales ever they won't be able to do it without Sony. Stupid move

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# activision...Chivafighter 2009-06-19 07:13
any ONE company that "breaks up"with Sony will be bad for both businesses. I bought the ps3 when it was $500 with the backwards capability and it did hurt me to pay that much....



Realistically they do need a price slash to keep it around the same price as the 360 and wii so that people wont go for the price, just the variety of games and such. Also generate more titles at a lower price for all.

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# Kill yourself.Scyiik 2009-06-19 07:23
Seriously, it's fanboys like you that make all sides of the consoles look stupid. Really, how old are you? If you're under 10, then I guess I can understand, but anything above that and you should feel ashamed.

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# ps4Steven Breuls 2009-06-19 07:24
let this be a message for sony that their next ps must be easy to develop for. activision is not the first to complain about that

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# Damn...papajag 2009-06-19 07:25
Sony is screwed. Activision won't cancel MW2 but they are loosing support. I doubt they're going to drop the price until after GoW3. People are just waiting for that tag to drop.



They're behind in sales so I suggest they do something about the price. All they do is come up with stupid bundles.



While they're at it though change the HDD format from FAT32 to NTSF.

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# ughpapakep 2009-06-19 07:25
whe it said "sony responds" in the title, i thought it was an actual response, not the no comment crap

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# Right...DrFreeman 2009-06-19 08:02
"And the PSP too"?



I understand it must cost a lot to develop games on the PS3, but the PSP hardly hurts Activision's budget. They have never made a dedicated game for the PSP, as all of their titles have been multi-platform yearly big-hitters. This year's Transformers is an example. The last time they made a game for PSP, I believe, was in 2007.



So yeah, that makes it less of a "business" decision and more of a threat/hit at Sony.

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# Sony can't use NTFSDiablith 2009-06-19 08:15
Being that both the FAT and NTFS formats are both Microsoft creations, FAT they've made FAT available for everyone for years, but NTFS is theirs and theirs alone. NTFS was developed with Windows NT technology and is a closely guarded trade secret. Although Sony could purchase a license to use it, but I highly doubt they'd want to do that.

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# ....mpcooper 2009-06-19 08:21
Activision is a pretty big company that has a bunch of Series on multi-platforms and if they dropped the PS3 that would make games like Guitar Hero and CoD pretty much exclusive to the 360. Sony should do their best to lower the price of their consoles or renegotiate their licensing fees because Activision is a business that has to make a profit and if they aren't able to make a profit with the PS3 they aren't going to keep losing money on the deal.

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# ...astaroth001 2009-06-19 08:37
Activisions is saying is not easy to develop, they say is expensive...read the article not the tittle

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# ..mpcooper 2009-06-19 09:02
Well it depends on the licensing agreements because if Activision is paying Sony more in royalties than they are making in profit, that is the real problem.

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# FAT???HDentertainment 2009-06-19 09:32
And where does the PS3 use FAT32 other than for external devices????

The internal PS3 HDD doesn't use FAT32

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# ....Bunzster 2009-06-19 09:50
Quite right - this is him trying to throw his weight around.. but the fact is, he thinks he's bigger (and Activision following of course) than he is. No doubt Activision is a big name in the industry, but if Sony's PS3 lost their games they would not suffer significantly. Stand firm Sony, while the PS3 is actually >gaining< momentum (not sure what that moron is talking about), Activision is beginning to wilt after 30 years in the video games industry.

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# ....bmxdevil 2009-06-19 10:05
i hope activision doesnt drop sony, cus some because i dont want 360 2 get their games as exclusives even if they are bad lol

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# i dont a single game by activisiontruk 2009-06-19 10:18
not a single one. but maybe if they made better games...

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# This boss is CRAZY!!Hekynn 2009-06-19 10:55
Title says all I swear this boss is totally crazy man their will BE LOTS OF PEOPLE pissed off at ya activsion boss for not making anymore ps3 versions and PLUS don't expect a price cut expect a new model to come out at a lower price point jeez I just wish people would stop complaining about the price and just save up money to buy one. this is getting REALLY ANNOYING!!

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# Out of over 80 unique titlesdamonous 2009-06-19 12:27
In my collection of over 80 PS3 games, the following are Activision titles: Spider-Man 3, Quantum of Solace, Call of Duty: World At War, + Guitar Hero: World Tour. Out of the grand total of FOUR Activision games I have, I actually like HALF (that would be 2!). ..Activision, go blow yourself some more. Nice try, but I hope Sony actually INCREASES the license fees for you (and your company, alone) after that rude public lip-service! :-)

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# cod !!!!vizard00 2009-06-19 13:53
if call of duty left ps3 that will be a blow for sony ,



Activision - ps3 = :



no tony hawks

no call of duty

no DIRT

no ...



i dont care since i have ps3 and 360 and i play cod on PC whos the only titel i like from activision infinity yard .

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# most activision games suck or..Teflon02 2009-06-19 17:59
y would it matter.. activision never supported sony that much to begin with... CoD Waw beta any1 who wanted to join on 360 gh3etc demo on 360 nun on ps3 cod on psp was like the only game they had and ea just needs to make a new medal of honor in modern time to kill CoD cuz personnally i like airborne better then world at war but mw is fun but dies quickly. if activision does this any future titles comin out like ff13 my backfire expecially since its originally ps3 exclusive and if they did it would sell more to ps3 owners and more ps3s would sell like wat gow3 uncharted 2 ratchet wkc inFamous. ps3 has so much games comin out that people probibly wont care for it cuz ppl are talkin bout uncharted ratchet wkc mag etc for those times if i bought mw2 i probibly wouldnt play it for the hole of fall cuz all 4 and more games i want. ps3 is takin games and devs from the others n.e ways like they're new first person devs. and all the comments saying that 36 0 cant add nothing new to the games its at its limit with its discs limits. most them sed they want to ttry ps3 projects. so activision chose wrong time to treat cuz theyre not goina win they should have done it b4 mgs4 lmao

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# ..._ME_ 2009-06-19 22:07
Rock Band and Resistance 2 rocks!



GH... okay, COD WAW... okay

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# Okthe by 2009-06-19 22:19
whoever said that most activision games are rank need to go to their doctors and have their heads examined!



Dirt and the MW/COD games rule (MW are to lose the COD title so the above counts!)

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# whycloud505 2009-06-20 06:19
why do all fanboys think they are professional financial advisors??? They have a team of professionals that are constantly looking out for the companys best interest. If they say sony is not working out for them then maybe its because sony isint working out for them! The split second thinking process of a fanboy , says something like " they will loose lots of money" or "sony doesint need them". WTF

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# ...FelisCatusLover 2009-06-20 06:30
Sony needs to stop being ageist, that's there only issue. I don't care about the damn price, it costs money to make, so it's gonna cost money to buy. Get over it, go get an education and a real job if you cant afford it, there is NO problem with price on the PS3.

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# Sony SuckTydeus 2009-06-20 06:38
And so does Microsoft, I'm pretty sure they've got something in their system to tell it to break after so long so you go in for repairs, greedy fecks! :P



But still, I liked Activision even though I've only ever played Spider-Man and QoS. Sony should probably listen to them, but knowing Sony they wont, they're too far up their own asses to even think they're doing poor. Home fails badly, especially the Euro part, who Sony doesnt give a ***** about.



But I've always gone multiplatform anyway, I wont be getting a Wii though because that just looks silly :D

Reply
 

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