Imagine launches online store, PSP mag goes online

Posted Jan 9, 2007 at 12:48PM EST by QJ Staff

Listed in: Magazines, News Tags: Imagine Publishing, PSP Magazine

Imagine Publishing has just announced its plans to further develop its online marketing strategy this year by launching a new online store, and making its Go Play magazine downloadable online.

IP's online store (imagineshop.co.uk) offers gamers the chance to buy back issues of its magazines, books, and other order products such as its PhotoShop Creative eMag - an interactive DVD which compiles 12 issues of the print publication of the magazine.

Avid readers of Imagine's PSP magazine called Go Play will also be glad to know that part of the company's online drive is making the said magazine downloadable online. This way, they'll be able to reach out to an even larger market and "to make it easier for readers to access content on their PSPs."

Damian Butt of Imagine says, "This is just the start of our online drive in 2007 and we will be pushing our online strategy with full force this year."

However, Butt also said (yes, we know...) that they will continue to produce print publications such as "Play", which he calls their "flagship title". Their PSP magazine Go Play will now be made available exclusively online while other titles will still be published in print.

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Ignore the PR, this just means it didn't sell that well. I guess the few subs will be glad to be reading it online when they will get the same here for free and Dax homebrew as well.

Most of these "insert here" mags suck anyway they run out of 10 pages of PSP content and they start plugging periperals (sometimes for other systems or devices like an Ipod)that they probably get for free. This after flipping through it 75% of pages filled with adverts and paying (never did;)$10 for what basicaly plastered on the offical psp website.

I just hope this isn't another nail in the coffin for those wishing it's demise.

# j — Guest 2007-01-10 01:28

it sold well in endland

# j — Guest 2007-01-10 01:52

i mean uk

# j — Guest 2007-01-10 01:55

you suck

# I Still doubt that — Guest 2007-01-10 03:43

Magazine that sell well don't get pulled england or any other market. Just because it had a decent circulation doesn't mean that it sold well.The comic book industry is a perfect example their are numbers in last decade are so low that it's written of as a loss for Warner developement. There is a comic in every rack and newstand at mere fraction of original readership. There would be little interest of pulling those divisions out bankruptcy over than they basicaly are sutained off the ocassional summer mega blockbuster and the merchandising still sells.

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