John Koller: happy birthday PSP, Sony's handheld growing strong |
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March 24 is marked as the official release date of the PSP in the U.S. and the PSP is now two years old. In light of this, Game Informer checked up with Sony's Senior Marketing Manager John Koller to get some retrospective feedback on the PSP, straight from the horse's mouth.Overall the progress of the PSP has been exactly as Sony had planned it out. The PSP was built with a feature-rich mindset, and so the team behind the handheld focused greatly on how to deliver titles that would show off its abilities in portable gaming.
The result? They've got 250 games available for it, and majority of those titles are first-party developed. While third-party developers and publishers have been optimistic on the handheld's performance, Sony has been busy adding even more features to try to make the handheld an multi-entertainment package.
The PSP now is much like the PlayStation 3, but fits in your pocket. According to Koller, even the UMD side is looking great. While there have been companies thinking twice about pushing out their products to UMD, a great number of them have jumped at the opportunity to distribute their action-packed or comedic movie titles to the PSP proprietary format.
Even music albums are making a debut to the compact "compact disc," which Sony has been eyeing as the top number two use of the PSP, aside from gaming. While majority of the PSP bracket is only the "13 - 17 years old" slice of the age pie, Sony has also been widening their target range for the more mobile adults and even the younger folk.
Expect more marketing pitches aimed at a wider target population this year. But perhaps the one real thing to celebrate about the PSP is that it carved itself a mold to foster a growing market, amidst all the other handheld and mobile gaming platforms already available in the market.
By trying to cover all bases for a new generation of entertainment seekers, the PSP has begun to adapt as a cultural technological status symbol, much like a cellphone and the iPod has been for the other gadget-inclined folk. So here's to the PSP, a year well-spent and another year to go. Koller mentioned that the PSP has a ton of great things coming for it, so probably this toast's for the many more years to come.
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Comments [refresh]
oh ***** thats two years?!?! already?
wow this is 2 days late morons
and ***** the psp it sucks my big *****ing sweaty black *****a *****
"Expect more marketing pitches aimed at a wider target population this year." Sounds good and all, but what about the network play? That's what people really want! MMO games for the PSP!
isnt this kinda late??
lolz
john koller iz on crack
"even the UMD side is looking great"
Im sure he knows better than you
What with his statement being based on actual sales figures, and yours being based on an irrational hatred of Sony, and anecdotal evidence from other people who share your hatred
Looks like sony planned on having UMD videos flop.
Cheers to the greatest handheld I've ever owned. Thanx to Sony, I won't "have" to buy another Nintendo handheld for awhile if not ever again. So here's hoping I'll have even more great gaming experiences with the PSP.
yeah, they always say the truth, if its failing he sure is gonna say its failing rite?
btw i have a psp and a ps3, i sure hate sony...
meh the PSP will PWN any handheld its a great console what with homebrew ,ISOs
the DS seems like a piece of S@@t compared
F*CK THE WII
F*CK THE WII
F*CK THE WII
F*CK THE WII
F*CK THE WII
F*CK THE WII
F*CK THE WII
F*CK THE WII
F*CK THE WII
F*CK THE WII
F*CK THE WII
F*CK THE WII
2 years already...
Who says PSP isn't doing well. It's doing great IMO considering it's Sony's first attempt at a handheld market long dominated by Nintendo. PSP appeals to a wide variety of gamers than the usual kids demographic. As long as there are awesome games to play like MGS:PO, Ratchet & Clank, MHP2, etc, it will continue to sell well.
Shut the f.u.c.k up you white little nintendwhore pretending to be black.