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I-play believes mobiles will eventually surpass consoles |
Listed in: Interviews, News Tags: Europe, GBA, I-play, interviews, Nintendo Europe, Sony
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Mr. David Gosen is currently the CEO of company I-Play. Despite this affiliation, his love and fondness for gaming transcends beyond the scope of mobile phones. After all, he was previously the managing director of Nintendo Europe Sales and Marketing division. He was there when GameCube and GBA was launched.During a recent interview, Gosen disclosed his belief that the mobile and handheld markets will soon surpass that of the consoles'. He mentioned that in terms of revenue, the consoles are still more lucrative as of now, but only because of its fanbase. However, he reiterated that mobile gaming is an emerging market. He explained:
2006 marks the first time that there will be more touch points for mobile gaming than there will for console. In terms of revenues, console's far greater but more games will be played on mobile than they will on console. So if you are a brand owner, if you're looking to get your content out to the mass market, mobile offers tremendous scope to do that.
Currently, mobile gaming is dominated by Sony and Nintendo with their PSP and DS respectively. Interestingly, mobile phone company Nokia has been expressing its desire to re-enter the market and challenge the two. With a market worth sure to balloon to US$ 17 million in just five years, who wouldn't?
Anyway, the CEO then mentioned that mobile games shouldn't be considered a threat. If anything, mobile games can be used as a starter for non-gamers. Gosen concluded,
I think mobile can be a recruitment device. Someone that gets a great gaming experience on mobile can easily move up to console or move to handheld and then move to console. The more people we get into playing games in general, whether it's on mobile or on DS, is a bigger pool for all of us.
Via MobileIndustry
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