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FW 3.0 boosts PlayStation Store sales, ups digital distribution

Posted Sep 14, 2009 at 1:18AM EST by Glenn M.

Listed in: Interviews Tags: interviews, PlayStation Store, Sony, XMB

Despite presenting problems for those who've already made the firmware upgrade, it seems that FW 3.0 has accomplished what it set out to do - boost sales for the PlayStation Store. One developer that benefited from this upgrade is Doublesix, which told GamesIndustry.biz that Burn Zombie Burn sales jumped 40% since the firmware's launch.

Anyone who's made the upgrade has seen the "What's New" tweaks in the XMB, providing quicker links to content instead of having to navigate through the Store. "We're ecstatic at the 3.00 upgrade because not only have our sales gone up 40 per cent since the update but for me personally it's what I've been calling for and looking forward to for a long time," said James Brooksby, Doublesix studio head.

It has become apparent that Sony's push for digital distribution just took another step with the PS3 FW 3.0, and Brooksby seems to be very supportive of the movement. "It's endorsing digital distribution as a massive part of the future. This isn't a store where you go and buy t-shirts, this is a store where games exist. Consumers make that mental leap, to not just know they are online but to go shopping for games and content. We've definitely seen a change," he said.

With this outcome, we can expect that easy-access digital content and marketing from providers won't stop with "What's New" and the XMB. The changes will not only be for the PS3, but for the PSP as well, where the digital distribution push is much harder. Gaming has gotten quite an air of aggressive salesmanship, but Brooksby asserts that it shouldn't get in the way of quality games.

We don't want users to buy a few titles and be disappointed if it's confusing and quite a lot of games are low quality. If consumers gets their fingers burnt, it won't take much for users to not come back after an experience like that.

Your thoughts?

More on digital distribution:

Via GamesIndustry

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Is a preview SD/HD video for each title released on the Playstation Network, then you have no reason's for buying titles that you don't like, as a video would be quicker or if still not sure if to buy, then download the demo, if it has one that is, then make your decision.

In fact that would be a great addition on XBOX Live also, thinking about it.

This i think would benefit the consumers who don't have access to a PC to view the reviews / video's online.

What do other people think?

# @ DannyDanger — CR0WN 2009-09-14 10:13

Took the words right out of my mouth.

# hmm — m3rox 2009-09-14 10:20

Last I knew, the latest PSP firmware was 6.00, not 3.00.

# Good Idea — CR0WN 2009-09-14 10:22

I like It, kinda like how the video store (PSN) works.

# . — m3rox 2009-09-14 11:38

No ***** Sherlock, I was being sarcastic.

# well — Relys 2009-09-14 12:02

At least the PS3 is getting more decent gaming related content then the Wii. That's pretty sad, seeing that's all the Wii does.

No matter what peoples "choice of taste is".

PS3>Wii

DS>PSP

If we're talking about it's function for games in general.

# so... — Dammit2Hell 2009-09-14 12:20

if you think the ps3 is a pos, why are you trolling the ps3 area? Just because you don't like the ps3 doesn't mean you should come in here and take a Kanye all over it. I agree, you sound like the fanboy.

# . — Foolmonkey 2009-09-14 14:15

lrn2sarcasm.

# . — m3rox 2009-09-14 15:29

lrn2notreply

# Technically — symbal 2009-09-14 16:05

this is the Psp section so he's not trolling the Ps3 section, but still i've always criticised the Ps3 but it's almost at a price i'd consider now but the 360's still the better choice because it has a load more games.

# sarcasm? where? — truk 2009-09-14 16:43

how is that sarcasm?

# POS console.. — truk 2009-09-14 16:44

RROD enuff said

# Technically — Dammit2Hell 2009-09-14 16:45

Look at the address bar. ps3.qj.net. Wait, does that say ps3 or psp? Hmm.....

# Lol. — Foolmonkey 2009-09-14 17:05

Funny how you REPLY saying "lrn2notreply." Retard.

@truk

Exactly.

# CR0WN what? — GUNBEHINDTHESUN 2009-09-14 19:54

Why did you choose that name?

# lol — spacewiz 2009-09-14 21:07

360 doesn't have any more or less games. most games come out for both consoles and 360 exclusives have not really been anything to write home about.

# . — Relys 2009-09-14 21:09

lrn2failatlifei ngeneralandallt hingsbeyondincl udingbutnotlimi tedtologicandal lcommonsenseals oyouallhavesmal l*****esandi*** **edallyourmoth ersinthebutt

# I NEED A REPLY!!! — T-Max Blaze 2009-09-14 21:22

WTF is irn???????????

# @Nck90 — ___ 2009-09-14 22:04

You can tell this guy knows ape***** about gaming what so ever. You call the PS3 a POS, but if the PS3 is a POS then what is everything else that can't do what the PS3 does ? GTFO you asshat you need to go back to playing with your little ***** or did your hand let you down too? You stupid retarded fanboy. BTW Xbox and Wii are cool too, no need to single out the PS3. Buy all three and STFU and in case you don't know opinion+ opinion not a fact like you make it seem. BTW I hardly use my PS3 for Blu ray MOVIES but I GAME a LOT with it, more than my other consoles. It just shows how DUMB***** you really are because Blu ray is a type of disk format, so when you said" great for blu ray", you're including games too you imbecile.

Kthanxbi

# @GUNBEHINDTHESU N — ___ 2009-09-14 22:06

What ? Your asking about his name? That's not even relevant to anything worth mentioning, BTW what the hell is a gun behind a sun? See what I did there?

# Hmmm — Master Chef 2009-09-14 23:11

Not gonna comment on your dumb "sucks for gaming" comments, but I think it increased sales because the new FW shoves the PS Store icons in your face every time you turn on the console and switch sections.

Also lol @ "this is the PSP section". Dumbass

# lol — sickofitall 2009-09-15 03:37

it's lrn, as in learn.

# ... — NathanDrake 2009-09-15 08:25

I think Burn Zombie Burn is likely my most favorite game with zombies in it. Certainly have had a lot of fun playing it.

# Don't be stupid... never mind, you're a fool, ya can't help it! — UltimaArmorX 2009-09-15 09:48

lrn2notreply. He said that obviously because he does not approve of your opinion. It was clearly a negative thing to say anyways. Why do you have to be an assh*le? Assh*le.

# Right... — Foolmonkey 2009-09-15 15:56

.......

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FW 3.0 boosts PlayStation Store sales, ups digital distribution

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