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EA President Peter Moore: Activision-Blizzard can't compete with us |
Listed in: Tags: Activision, Activision Blizzard, EA Sports, Electronic Arts, interviews, Peter Moore
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Just how grand are Moore's plans for EA Sports? Enough to claim that fellow industry giant Activision-Blizzard can't compete with them. Quite a statement to say against the company that brought us the Guitar Hero franchise, which generated US$ 1 billion in 26 months.
Not that we've heard news of Activision-Blizzard actually planning to release a sports title to compete with EA's brand, but then with Activision and Vivendi Games now under one roof, they are a serious force to be reckoned with.
EA Sports, Moore reveals in an interview, wants to lose its "ultra-serious" reputation and is going to target the mainstream gamer. Globalization is key, as he explains:
We need to globalise, and weÂ’re taking many steps to broaden the appeal of our product portfolio. Consumers get a chance to vote at the cash registers, and what weÂ’re seeing is that our games are as popular as ever. This is an area in which Activision-Blizzard really canÂ’t compete with us.
EA Sports has released games on virtually all platforms, including the PC, and the DS and PSP handhelds, but then Activision can claim the same. Vivendi Games has some powerful titles under its belt as well, including World of Warcraft.
We don't expect to see a punch out between the two publishers since they don't target the same audience, but we do expect some competition to happen in terms of market share.
Via MCV UK
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Comments
I will admit that he is not joking. Activision and Blizzard have their fair share of hard-hitters; but EA is and will continue to be the biggest game publisher for a while. The sheer number of games they develop yearly instalments for can reflect this. Hell I wouldn't be surprised if these companies couldn't compete with EA's Sports division.
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(P.S. I don't even play Star/War/ ANY of the "Craft" games but this guy seriously needs to STFU)
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PS: I love the quote: "I don't like this guy" by "scarface_tha_se cond"
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