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EA President Peter Moore: Activision-Blizzard can't compete with us
Posted Feb 22, 2008 at 4:52AM EST by QJ Staff

 Listed in: Tags: Activision, Activision Blizzard, EA Sports, Electronic Arts, interviews, Peter Moore
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EA President Peter Moore: Activision-Blizzard can't compete with EA Sports - Image 1 

Right after Peter Moore took the reins at Electronic Arts, he's been gung-ho to take the publishing giant's EA Sports label on a global level. He's even planning to expand the EA division outside the borders of video gaming.

Just how grand are Moore's plans for EA Sports? Enough to claim that fellow industry giant Activision-Blizzard can't compete with them. Quite a statement to say against the company that brought us the Guitar Hero franchise, which generated US$ 1 billion in 26 months.

Not that we've heard news of Activision-Blizzard actually planning to release a sports title to compete with EA's brand, but then with Activision and Vivendi Games now under one roof, they are a serious force to be reckoned with.

EA Sports, Moore reveals in an interview, wants to lose its "ultra-serious" reputation and is going to target the mainstream gamer. Globalization is key, as he explains:

We need to globalise, and weÂ’re taking many steps to broaden the appeal of our product portfolio. Consumers get a chance to vote at the cash registers, and what weÂ’re seeing is that our games are as popular as ever. This is an area in which Activision-Blizzard really canÂ’t compete with us.


EA Sports has released games on virtually all platforms, including the PC, and the DS and PSP handhelds, but then Activision can claim the same. Vivendi Games has some powerful titles under its belt as well, including World of Warcraft.

We don't expect to see a punch out between the two publishers since they don't target the same audience, but we do expect some competition to happen in terms of market share.

Via MCV UK

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Comments 


 
# I don't like this guy. — scarface_tha_second 2008-02-22 06:33
I remember watching his E3 presentation for 360.



I will admit that he is not joking. Activision and Blizzard have their fair share of hard-hitters; but EA is and will continue to be the biggest game publisher for a while. The sheer number of games they develop yearly instalments for can reflect this. Hell I wouldn't be surprised if these companies couldn't compete with EA's Sports division.

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# You know what?..... — Ginjin 2008-02-22 07:06
EA makes like 3 good games for every 10 pieces of crapware that bares its label. So until they can stop catering to the lowest common denominator of gaming as a whole Petey-boy should keep Blizzards name out of his mouth.



(P.S. I don't even play Star/War/ ANY of the "Craft" games but this guy seriously needs to STFU)

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# Peter Moore+ Douche — Godluvsugly 2008-02-22 07:21
Ginjin you couldn't be more right. EA may be the biggest publisher out there but they're also one of the worst! 90% of the games they put out are garbage. every once and a while they put out something that is fairly good, but i struggle to even think of 1 game that i'd qualify as GREAT! as for Peter Moore, he's a douche, and what's worse he's talking crap about a company that has made some SPECTACULAR games. the only way you'll see the words spectacular and EA in the same sentence is: "EA's newest game was a spectacular failure!"

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# EA fell of Since the Next gens came out — jackstraw419 2008-02-22 08:23
I wouldn't say EA is garbage like others are saying. But they are not on top in the sports games any more. I remember NCAA college football being my favorite game on regular xbox. But that game sux on 360 or ps3 as does Madden. NBA 08. I'll give it to them for Hockey though that game is SICK. NBA 2k series bball games are by far better than EA's NBA series. Either way the main point I want to get to is EA IS SCARED OF COMPETITION AND SHOULD BE THE NUMBER ONE FRANCHISE SELLER BECAUSE OF HOW TIGHT THEIR GAMES ARE AND NOT BECAUSE THEY BUY OUT THE RIGHTS TO BE THE ONLY COMPANY TO SOLEY USE THE NFL TEAMS NCAA COLLEGE BBALL TEAMS. THEIR CHUMPS.

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# idiot — ej_424 2008-02-22 13:58
Peter Moore is a moron. There was just a article about how EA and EA Sport review scores have sunk quite a bit in the past two years. It's because they make *****ty games. I'll still so pissed that the NFL gave them the only liscenese to produce their games, and now they extended it through 2014 i belive, so gay. After all this Peter Moore makes a statement like that. FU EA.

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# Nah. EA is wrong. — RockmanForte 2008-02-22 14:23
I never liked EA so they are not best. I dont like Activision-Blizzard either. Three of them are no good to me anyway.

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# yeah right! — platon 2008-02-22 21:37
EA is powerfull, with TONS of games, yeah, but TONS of CRAPPY titles, while blizzard have some SUPER SELLING games like WoW that have what? 4-5 millions users that pay what? 10 bucks a month? This mean around 50M$ per month... lol. And when starcraft 2 will pop, do you think it will be rated "poor" or something? no, it's gonna blast and millions of people will buy it. That's the difference. I mean, I hate EA while I love blizzard (and kinda like activision... I LOVE tony hawks 3 :D).







PS: I love the quote: "I don't like this guy" by "scarface_tha_se cond"

Reply
 

 
# Let's see.... — lavino 2008-02-23 11:18
Yeah, EA sport really need to cut down.. all I saw in the bargain bin for 3.99 games are ALL EA sport stuffs.

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# Just FYI... — Braktar 2008-02-24 21:35
It's 10 million people paying $15/mo - that's $150 million a month.

Reply
 

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