Dan Houser on marketing games, moving away from holiday cycle sales |
Ó
Gamers usually wait for the holiday season to get their hands on quality titles for any platform of their choosing. While this is good as it gives the market something to look forward to, Dan Houser argued that it is not healthy for the industry in general.According to Rockstar Games vice president, the video games industry need to mature and move away from the "seasonal sales cycle". He further reiterated his point:
Christmas has always been big and it's always going to be, but it's gotten so focused in video games. I think for the next stage of its maturity as a business it needs to move out anyway.
It's interesting to see what's hopefully going to be the biggest release this year not going at Christmas.
Apart from that, Dan Houser also talked about marketing video game titles in general. According to the official, Rockstar Games has lifted its marketing strategy of treating titles as cultural products from the movie industry.
"No ads have been cut out-of-house. We use a media buyer. Apart from that, we've always believed in doing that stuff ourselves. Our belief is this is a cultural product and we understand how to present it better than an advertising agency ever could," said Houser.
In the end, Dan Houser said that marketing gamers is pretty simple. It's not about hype, it's not about platforms. According to him, the bottom line which should be kept in mind is simply this: "If the game is of high quality, it will sell".
Via GamesIndustry
Contact Us:
The QJ.net Network |
 |
| Site | Feed |
| QJ.NET | RSS |
| Nintendo DS | RSS |
| PlayStation 3 | RSS |
| PSP Updates | RSS |
| Wii | RSS |
| Xbox 360 | RSS |
| MMORPG | RSS |
| Personal Computer Games | RSS |
| iPhone - iPod Touch | RSS |
| QJ.NET Forums | RSS |
Add QJ.NET
User Favorites - December
User Favorites - December
Categories
Archives
Accessories
Add-ons
Applications
Artwork
Batteries
Cheats
Deals
Emulators
Events
Featured Articles
Firmware
Flash Applications
Flash games
Game Demos
Games
Hacks & Exploits
Homebrew Applications
Homebrew Demos
Homebrew Development
Homebrew Emulators
Homebrew Games
Homebrew Themes
How-To
Humor
Imports
Interviews
Magazines
Mods
MY QJ
News
Off Topic
On Shelves This Week
Opinions & Analysis
Podcasts
Previews
PSP Go
PSP Minis
PSP Slim & Lite
QJ How-To Series
QuickJump QuickGuide
QuickJump QuickPeek
Reviews
Rumors
Scans
Screenshots
Site News
Titles
UMD Movies
Videos
Weekend Warrior
Wi-Fi
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
Comments
http://weblogs.variety.com/the_cut_scene/2008/04/dan-housers-ver.html Worth the read.
They don't need EA and we should have good games year around. If games are good they will sell even if it is in the middle of the year. Christmas is just another opportunity for people to buy what they wanted earlier in the year. Many people do look forward to violent crazy action video games at Christmas,... at least I know I do. ;D
Add New Comment