Game Group, the company behind the UK’s massive Game retail chain, has been in dire financial straits for some time now. Game Group has been struggling to regain its market position and turn the tides, but so far, things aren’t looking too hot. The company has already lost Nintendo support due to financial woes, and it looks like EA is next in line.

In a memo to employees, the company explained that it held negotiations with a number of distributors in the interest of protecting its business. In the meeting, Game Group explained to its industry partners that it was having a few problems, and needed more manageable credit terms while the company worked through its issues. Apparently, EA didn’t agree.

This means that after SSX comes out on Friday, no new EA games will hit Game store shelves—including Mass Effect 3. Players who pre-ordered ME3 at Game will be given £5 extra for their trouble. No word on how this affects players who pre-ordered the very limited Collector’s Edition.

In recent weeks, Game has missed The Last Story, Tekken 3D Prime Edition and all of Ubisoft’s Vita launch games. It’s sort of a self-fulfilling prophecy—Game’s sales tank, so it can’t get new games. It doesn’t have new games, so it’s sales continue to tank. Any way you cut it, Game is in a tough spot.

Do you think losing EA will be the final straw in Game’s collapse?

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