Have you told any of your female friends that they have small tits lately? What about the boys? Insult anyone’s penis size in the last couple of days? If not, Square Enix tried its best to help you out earlier today with the most ridiculously bad marketing effort ever recorded.

The company launched a new campaign on Facebook encouraging you to take out hits on your friends, accompanied by a Hitman-related video. And while that in of itself doesn’t seem particularly egregious, the ways in which your hit man would identify the friend of choice sure was.

How about:

• Her awful make-up
• Her ginger hair
• Her annoying laugh
• Her strange odour
• Her big ears
• Her muffin top
• Her hairy legs
• Her small tits

That’s just for the girls. I can’t find a list for the guys, since as soon as people began covering this awful idea Square Enix tried to wipe it off the face of the planet.

Not really sure what they were thinking with this one.

[Rock, Paper, Shotgun]

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