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Sony Prepped for Big Loss

Posted Apr 10, 2012 at 1:40PM EST by Todd B

Listed in: News Tags: Kaz Hirai, Sony
Ó

Sony is preparing investors for a pretty big chunk of bad news this morning, adjusting its loss predictions from the previously thought £1.7 billion to £4 billion. If you’re awesome at math like me, you probably figured out that these increased figures represent more than double the losses the company was expecting to take this fiscal year—a pretty rough report indeed.

 

sony2

 

We’ve talked about companies and loss reporting before, but it’s worth noting again that reported losses do not mean that Sony is losing money, just that it made less money this fiscal year when compared to the one before it. £4 billion less, in fact. The losses stem from several problems faced by Sony, but are predominantly the result of the company losing enormous US tax credits due to its inability to reverse its financial fortune.


According to Edge, this marks the fifth year in a row of big losses at Sony, and the worst year for the company in the last decade. Kaz Hirai, who has been the company’s CEO for what seems like ten minutes, is rumored to be prepping another announcement in the face of this bad financial news—one that involves the laying off of 10,000 Sony employees worldwide.


Sony is a big company, so it’s important not to draw gaming conclusions about the bad news. All we know for the moment is that Sony as a whole isn’t doing too great, and things aren’t looking good for the future.


Did you pick up any non-gaming Sony products this year?


[Edge]



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Comments 


 
# RE: Sony Prepped for Big LossTayo 2012-04-10 16:50
I'm a Nintendo fan, but no, I haven't picked up any Sony products in like, forever.

Reply
 

 
# RE: Sony Prepped for Big Losstosh.0 2012-04-10 16:58
Sony as a whole has been in the shitter for a long time. I think they spiked upwards for a short amount of time but it didn't last long.

Reply
 

 
-1 # RE: Sony Prepped for Big LossTerrapin 2012-04-10 22:06
Sony only did well with Ps1&2 cos it was basically a case of make the console, do some advertising and rake in the money. But this all shows they don't have a clue what they doing with this console gen.

Reply
 

 
# Brings out the ViolinMe. 2012-04-11 06:04
Sony board meeting: I don't understand, shafting our customers, removing features and online passes is a fantastic idea, surely locked content in the future will drag us out of the shit :D

Reply
 

 
# RE: Brings out the ViolindoubleA329 2012-04-11 15:36
If you weren't a complete dumbass, you'd realize that the losses don't come entirely from the gaming division. Their TV's and home electronics would be more to blame here, considering people don't exactly care to buy overpriced TV's from them. Especially when they don't offer anything special (anymore) to their competitors.

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# RE: Brings out the ViolinAndy Mitchell 2012-04-11 18:33
Quoting Me.:
Sony board meeting: I don't understand, shafting our customers, removing features and online passes is a fantastic idea, surely locked content in the future will drag us out of the shit :D

They removed ONE thing. Linux. GET THE FUCK OVER IT ALREADY. PS2 compat. doesn't count as they took out actual hardware which meant the PS3 became cheaper. How many people honestly bought a PS3 to use Linux and/or play OLD PS2 games? I mean really?

And the online pass wasn't Sony. it was the games publishers pissing and moaning about losing "potential" money from used games sales.

Stop knocking on Sony for christ's sake and F**k off back to Microsoft or Nintendo.

/rantover

Reply
 

 
# Sony employee?Me. 2012-04-12 11:50
It doesn't matter how/what/when/why they removed whatever, they've pissed off a lot of loyal users, i've had all the PlayStations and on my 2nd PS3 (again, piss poor build quality, many people on 2nd,3rd,4th PS3 and it's not something to brag about, the product can't do what it was designed to do, how many PS1's and PS2's over heated and had chips seperating from the motherboard)

All the kids will go out and buy Vita's and wank over the thing all day, the more mature gamers who happen to make up a large percentage of buyers have learned a lesson and the future of gaming isn't going to be with a Sony product i'm afraid.

Locked content, online passes, charging for on disk DLC? Nails ..... coffins, well done to everyone who continues to support these tactics so they keep getting away with it.

Idiots!!!

Reply
 

 
# RE: Sony Prepped for Big LossTerrapin 2012-04-11 19:16
See the problem is Sony always bend over and take it from Publishers and Developers then complain when customers are unhappy and they start losing money. Well Sony should be more like Apple and say THIS is how it's gonna be and screw you if you don't like it, but i think they realise that almost every decision Sony makes backfires on them, so hopefully Kaz Hirai actually has some backbone to stand up to the incompetent Sony management and actually follows through with these ideas he has.

Reply
 

 
# Bad moovesCarlos Saraiva 2012-04-12 09:05
Sony has problems with the their loyal FANS, why? Because they remove functionalyties on the console, because they dont make availeble the content we want, and the prices are horrible. Id' like to play some ps2 games on ps3(the upscalling is the greatest), and i have no Backwords Compatibility, because my old FAT get's YLOD and the Slim doesnt suport, but if you go to the PS Store i cant find any ps2 game that i like... Where is the greatest games os PS2 online? This is only an exemple in the middle of tons of bad mooves from Sony.

Best regards

Reply
 

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