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Sony Earnings Take a Bit Hit |
Listed in: News Tags: Kaz Hirai, ps vita, Sony
Things don’t look too great over at Sony this morning. The company has announced its earnings figures for the last quarter in 2011, and numbers are down, big time. Sony, as a whole, posted a net loss of around $2 billion – a 17.4% drop from the same quarter last year.

It wasn’t all black clouds over at Sony, however. Sony Consumer Products and Services, a.k.a. the PlayStation wing of the company, lost a little less - $1.09 billion. PS3 sales went up, but not enough to prevent the company from taking a pretty large hit. Unfortunately, sales numbers for the PS Vita were not provided.
Sony listed a few reasons for the revenue tumble, including a difficult market, tough exchange rates and the floods that occurred in Thailand. The company has also recently appointed Kaz Hirai, the man behind the PlayStation brand, as its new CEO, so perhaps investors are hoping he can turn things around.
As usual, it’s important to note that a company posting a loss simply means they made less money during a particular quarter than the same quarter in the previous year. It doesn’t mean that Sony isn’t making a profit – the company is still raking in money hand over fist. All these figures indicate is that Sony could be in for some trouble if they’re unable to reverse the downward tumble.
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