In another GDC 2012 talk, Saints Row The Third Design Director Scott Philips talked about how the early days of the game's design were problematic, but ultimately they were saved by a purple dildo. The game was originally going in a wholly different direction, with the player taking on the role of an undercover cop infiltrating the Saints and yadda, yadda, yadda.

Then, people started asking, according to Scott Philips, "Is this a Saints Row game? And the answer was no, this is not a Saints Row game." So six months into development the team hit the reset button.

Not long after that revelation, there came the eureka moment when an artist took a simple description of a "dildo weapon" and turned it into this giant floppy bat thing. Philips' quote on what happened next is too good not to use:

"Then he took it to the tech guys who rigged it up and got it all floppy. He took it to the audio guys who added some wet, sloppy, slapping sounds."

He went on, "And then we put it in the game. The team just loved it. We felt it was awesome. We finally felt we were playing something that you wouldn't play anywhere else. It was a nice moment for the team to really gel and say, 'You know what? We know what Saints Row The Third is now.'"

So now the question is, how do they top this in the next game? I shudder to think of it.

Paging Dr. Freud.

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