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Riccitiello: EA 'failed well' in this gen |
Listed in: News Tags: Electronic Arts, John Riccitiello
So said the publisher's big boss, they "failed well" in this generation of consoles. But wait, let him expound on that statement.
"We are facing a world going through unbelievable change with the rise of smartphones, social networks, and more recently the iPad - each of which has turned out to be a platform where gaming is the No. 1 application. We knew it would be hard but we had no idea how hard.
We had to do these three hard things when the press and the financial analysts told us we were crazy. That the cutting was great, but the investment in digital was just not a good idea. It proved very hard to hear the negative drumbeat while tackling very hard challenges at work.
I lost a few friends in the process: smart, creative people who just couldn't stomach the transition.
I wish I could tell you that it has all paid off, that, like Truman, Jobs and Chambers, we have been fully vindicated. Not yet. Yes, we've had a few wins but there is much more to do.
I would argue we failed well. We are students of our own failure. We used our failure to shape and impel us to a better strategy. One that we believe that will ultimately succeed in ways that our previous strategy, even if perfectly executed, could never have done... Trust me. Sooner or later, you're going to get knocked down on your ass. Will you fold? Or will you fail well?"
Via [Gamers Book]
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