THQ's newest entry in the MX vs. ATV series, subtitled Alive, races in stores today, packed with "enhanced physics, intense bar-to-bar action, and an in-game digital store that allows players to customize their game experience with a myriad of downloadable items, bikes, tracks and more."

Available now for the Xbox 360 and PS3, MX vs. ATV Alive promises to be the "most realistic incarnation" of the franchise to date, due to its large upgrades made to the game's physics engine, the newly added bar-to-bar functionality and a leveling system that enables players to evolve and upgrade their rider via an experience system which awards points for position, jumps, passes, and other variables.

"MX vs. ATV Alive features action-packed gameplay, tons of new features, and finely tuned, intuitive controls which we are certain will appeal not only to our hardcore fans but also newcomers to the franchise," said David Schwartz, General Manager of THQ Digital Studios Phoenix.

But that's not all, the game also offers a new digital download strategy. "Our ' a la carte' online distribution method gives players the flexibility to expand their gaming experience their way," said Michael Lustenberger, Vice President, Global Brand Management - Online/Digital. Players will be able to download free digital items and purchase new content, including vehicles featuring real-life racing brands such as Yamaha, Suzuki, and KTM.

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