The world is a pretty bleak place without colourful drinks and entertainment, and gaming and soft drinks seem to fill in both of those voids in everyone's life. Much like Halo in 2007 and World of Warcraft more recently, it looks like the people at Activision-Blizzard and Mountain Dew have decided to release some Modern Warfare 3 specific drinks throughout October to prepare you for the most 'intense' experience you could imagine.

The product owned by PepsiCo also has anothe promotion with Doritos who will provide extra XP with codes that are on the inside of the labels and packaging of the products. So if  you want that little bit of extra XP then you'll need to fork over the cash and get a bit salty and sweet. Speaking of XP, whilst there is no word of samples being available at the CoD XP weekend, it sounds like it'll probably be a blast.

Other than a few icy cliffs, I'm not sure what Mountain Dew really has to do with Call of Duty. The actual idea of cross-promotional advertising in gaming isn't new by any means but it does bring up some interesting ideas such as if Rockstar's LA Noire had a cross promotion with a Nescafé for Noir Coffee, or Bioshock's own Arcadia Wines could really make a killing in the..gamers who like to get drunk and play games. Also when did they change Mountain Dew to Mtn Dew...is there an actual Mountain Dew now and they're worried Geographers are gonna sue them?

What other cross promtions would you like to see/not see? 

Via [OneOfSwords]

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