Quick Jump Daily Digest

Thank you for your interest in the Quick Jump Daily Digest. Get notified of all new content on QJ in our free Daily Digest. To subscribe, enter your email address below and click the subscribe button.


Email Address:


Email will come from "donotreply@caputomedia.com". Please whitelist this email address.

Cancel and Return to page

Kotick admits abandoning Guitar Hero for DJ Hero

Posted Jul 21, 2011 at 5:27AM EST by Mabie A.

Listed in: News Tags: Activision, Bobby Kotick, dj hero, Guitar hero
Ó

When Activision announced that they will be dropping support for the Guitar Hero franchise, not too many people were surprised by it. While many people figured it's just run its natural course, truth is, Activision just sort of came to a point where it neglected it.



This much was confirmed by no less than CEO Bobby Kotick, describing it as a "misplaced passion".  "Guitar Hero had enormous success," started Kotick. "After a few iterations of the game it became one of the most successful games of all time. And then we didn't really take the time that we usually take to understand audience behavior."

 

 

gh-dh

 

 

"It was one of those things where we were resting on the idea that one of the essential fantasies of video games is to unleash your inner rock star. So we went off on a passion project that had a point of differentiation -- which is called DJ Hero."



It just so happened that there a lot of people wanted to tap into their inner DJs. "And then out of the people who do want to unleash their inner DJ," continued Kotick, ""how many want to do it in the context of a game where you earn points, versus just taking a DJ deck or tools on their Macintosh and actually being a DJ? And it turns out it's a very small market."



It becomes a problem when not that much people actually do something to unleash that said inner DJ. "When you put your heart and soul into it and you deliver an extraoridnarily well received game, and nobody shows up to buy it... that's what happened with DJ Hero. At the same time we were so excited about going down this new direction with DJ Hero, I think we abandoned a bit of the innovation that was required in the Guitar Hero Franchise."



I guess what that simply translates to is that much more people would want into their inner Rockstars than they would their inner DJs.



Bizarre Games, under Activision's tutelage, recently shut down. The publisher has also previously reassured fans of the Call of Duty franchise that it will not end up the Guitar Hero did. 





Via [Forbes]

 

 



This story sucks? This story rocks!
Vote Now!    This story ROCKS! (0) This story SUCKS!! (0)




Become a Member of QJ.Net!

If you want your comments to go live without waiting for moderation, you need to be logged in. Being logged in has its benefits:
  • Logged in members do not wait for their comments to be approved.
  • Logged in members can sign up for nightly updates.
  • Logged in members can create Profiles to be seen by other users.
So why wait? Create an account or login now! It's easy, quick, and free.

To get started, use the LOGIN boxes, or the REGISTER link at the top right!

Comments 


 
# RE: Kotick admits abandoning Guitar Hero for DJ HeroDaMan1900 2011-07-21 11:38
hmmmm lets see 3-4 "new" guitar hero games a yr...i dont think they flooded the market.... :-*

Reply
 

 
# RE: Kotick admits abandoning Guitar Hero for DJ Heropurplenurple 2011-07-21 15:17
give it time it'll happen to COD too.

Reply
 

 
# RE: Kotick admits abandoning Guitar Hero for DJ HeroD 2011-07-21 17:35
CoD is already there. I wont touch it. At least GH and DJ were worth playing if you could get a copy for $30 or so.

Activision sucks. You won't get anywhere by rehashing the same junk every year.

Reply
 

 
# # RE: Kotick admits abandoning Guitar Hero for DJ Herokon_e3 2011-07-21 19:46
O man I like DJ Hero 2, but it needs more creativity

Reply
 

 
# RE: Kotick admits abandoning Guitar Hero for DJ HeroTromav 2011-07-24 12:58
inner DJs haha, if someone really had that feeling in them they'd DJ properly because it's not nearly as difficult as learning guitar nowadays.

Reply
 

Add comment

Security code
Refresh


Welcome to QJ.Net!

If you want your comments to go live without waiting for moderation, you need to be logged in. Being logged in has its benefits:
  • Logged in members do not wait for their comments to be approved.
  • Logged in members can create Profiles to be seen by other users.
So why wait? Create an account or login now! It's easy, quick, and free.

To get started, use the LOGIN boxes, or the REGISTER link below!



Want to learn more about the team who brings you the QJ news?

Read about them now!


RSS Feeds Follow us on Twitter Find us on Facebook
Login:

HOT FLASH GAMES

Ben10 Ultimatrix Scepter

Insane Truckers

Ultimate Racing

Ultimate Rally Challenge 08

Captain Zorro Last Hope

High School Tower Defense

Newest Downloads

05/21/2012 - 05/27/2012

05/25/2012
05/24/2012
05/24/2012
05/24/2012
05/22/2012
05/22/2012
05/22/2012
05/22/2012
05/21/2012
05/21/2012
05/19/2012
05/19/2012
05/19/2012
05/18/2012
05/18/2012


HOT GAMING NEWS TOPICS


POPULAR GAMING NEWS SEARCHES

world of pool | music maker | europe | wiicfw | call of duty roads to victory | t | download ipsp portal | netf | hot shots golf | genesis nds | media updat | watch tv on ipad | fifa11 german | private nurse | four swords | xecuter | ds hbc | lab tech | usb charging plugin | x360usb | japan foto bugil | torch | wii theme | deadaus | psp games psp | eyepet on cfw psp | decrypting xbox 360 games | board manual | aimbot | gran tourismo 5 | free games psp go | neo geo wii | nevershoutnever | button configurator | hokuto | ds driving | pop strip mac | gfc usb loader | psp 2k10 basketball | pc emulators psp | missile | remotejoy | best free mmorpg | innocent life | eboot | ps3 eye tool | cikhen r2 | counter psp | ps3 other os | psp dizaster portal | daedalus x64 beta 3 | uload | duke nukem trailer | categories | odf | itv player benidorm | pdf viewert | install psp | shift 2 | e3 downgrader | pmf | wirtchers | wadinstaller | psp 1000 prometheus | isos | cwcheat database | hen gamespsp games | hen phat | dcu | plugin prometheus | xbox bling | macosx | txt | pc screen on psp | pro 620 bootloader | firmware m33 | marvel super heroes squad | monster hunter decrypted | black ops steam | unity | tiger woods 2010 | smack | mii instaler | psp dos emulator | kingdom heart | phonerotic | video bokep | black ops code gener | psp to psp chat talk | grandturismo 5 | neur0n | cfw pgp go | fixing ps3 | windowvista psp | video miabi | cube 3d psp | opera mini psp | baseball stars | psp 396 | bmp | samurai warriors 3 | jue dui darling | pes11 | dual boot ps3 | psp clener | pinstaller v4 for pc | download tekken 7 | pam | how to hack a psp forum | jo and the seven bab | 3ds utilities | cps2psp signed | bootmii 8 | anak kecil ngentot | psp boot logo | mickey | nintendo ds firmware | angry bird for pc | psptube | final fantasy 7 psp | psp psn hacked | usb iso loader for psp | gtr lcs | fallout2 | dota 2 | cerita ngentot anak smp | rari | ps3 facebook | digicomix | pirates of the cari | lamecvvraft | audubon | ihome download | 4tube | psp2iso | zombie crisis | fix my psp | psp tera | csp2 for psp | psp macosx | the car mod shop | dance heads | pspnavega | ps3 background mw3 | ocube | gracz54 mac address change | time machine | psp audio plugin | wave xmb | descargar juegos para psp | ipad data revovery t | fruit ninja for ps vita | gianna michaels | ff 7 remake | dat convert | xvideo | cfw psp 1000 downloa | it shell | uplinkpsp | gow cheat codes | calculator | prometheus 4 | ipad 2 jailbreak | uportal for psp | n64 emulator pro b7 | gamecube backup laun | star ocean | daedalusx64 roms gam | pep | wwe all stars iso | shower | dark millennium online | battlefield psp | jailbreaking | refurbished system |