"It was one of those things where we were resting on the idea that one of the essential fantasies of video games is to unleash your inner rock star. So we went off on a passion project that had a point of differentiation -- which is called DJ Hero."



It just so happened that there a lot of people wanted to tap into their inner DJs. "And then out of the people who do want to unleash their inner DJ," continued Kotick, ""how many want to do it in the context of a game where you earn points, versus just taking a DJ deck or tools on their Macintosh and actually being a DJ? And it turns out it's a very small market."



It becomes a problem when not that much people actually do something to unleash that said inner DJ. "When you put your heart and soul into it and you deliver an extraoridnarily well received game, and nobody shows up to buy it... that's what happened with DJ Hero. At the same time we were so excited about going down this new direction with DJ Hero, I think we abandoned a bit of the innovation that was required in the Guitar Hero Franchise."



I guess what that simply translates to is that much more people would want into their inner Rockstars than they would their inner DJs.



Bizarre Games, under Activision's tutelage, recently shut down. The publisher has also previously reassured fans of the Call of Duty franchise that it will not end up the Guitar Hero did. 





Via [Forbes]

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