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ESRB comments on censored Dead Island logo |
Listed in: News, Games Tags: dead island, Deep Silver, ESRB
A couple of days back, Deep Silver debuted its redesigned logo for Dead Island, specifically for the North American market.
Today, we have ESRB responding to this measure enacted by Deep Silver saying that while they're not one to "censor or dictate in any way what type of content can be included in the game", they do have a say when it comes to the marketing materials being used.
The full statement reads thus:
"The video game industry has set guidelines about the types of content that are appropriate in advertising and marketing materials, which includes game box art. According to those guidelines the depiction in the logo was not compliant.
We never censor or dictate in any way what type of content can be included in the game. However, a game's marketing materials are seen by an audience that is much broader than that which actually purchases the game itself, so we enforce industry-adopted guidelines as to what is suitable for inclusion in these materials.
The guidelines that ESRB makes mention in their statement specifies which items are deemed acceptable by their standards for marketing use. Over at their website, they enumerate samples of "content that publishers should avoid when creating qualifying advertising":
"Repeated blows or gun shots inflicted upon people/creatures, violent blows to the head, guns/weapons pointed at head, impaling, exploding body parts, guns/weapons pointed toward reader/audience, depictions of fatal injuries and/or suicide, strangulation/choking, inflicting wounds with swords/knives, kicks to the groin".
All in all, the redesigned logo is not so bad, too, anyway.
Via [Game Politics]
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