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EA enjoying new Activision customers |
Listed in: News Tags: Activision, battlefield 3, bf3, ea games, modern warfare 3, Peter Moore
While Activision did do business of over a billion dollars in its first fortnight, EA Games are still sitting quietly on a tiny throne waiting for people to notice them. Electronic Arts was hoping that they would do a bit of business, not on the same scale, but still big enough to steal some of its customers.
BF3 did better than last year's FPS affair of Medal of Honor (remember that fiasco?), selling ten million copies since October. Of course, in comparison, that's 6.5 million IN A DAY for Call of Duty Modern Warfare 3. Moore still believes BF3 grabbed a piece of the Modern Warfare audience...
Moore said that "when the dust fully settles, maybe we're looking at this at the end of our fiscal year, we'll do analysis and I think we will have taken share." Moore doubts that any analysis will turn up poor sales and that everything Battlefield 3 will sell, will be incremental. But Moore still thinks that whoever sold the most, it's still a win for the entire games industry.
"Two entities have benefited from Call of Duty and Battlefield being on the market," Moore says, "the gamers and the industry, retailers and people who rely on the ability to sell big blockbuster games," Moore says the genre has grown enormously and will continue to do so. "If we haven't gained share, that means in the first week, we've added 5 million new FPS gamers," when commenting on the figures sold, whether they were players from MW3.
Moore is humble and honest about the players though saying there is a possibility that "many of them bought both games."
Moore also comments on the media saturation over both games saying the "big entertainment blockbusters this year are not movies, they're videogames." I bought BF3 and I'm not a big fan of Modern Warfare 3. Its almost on par with the Twilight films in terms of entertaining notoriety. The games sell well, regardless of critical feedback from consumers or fans alike.
Via [IndustryGamer]
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Comments
Even if they did just use the same game engine, it's still a good game for fast, intense online action. Emphasis on the "fast" because if you're not fast, you're dead.
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