EA Draws Inspiration from Call of Duty Elite

Posted Feb 3, 2012 at 3:47PM EST by

Listed in: News Tags: Activision, battlefield, call of duty elite, EA, mass effect 3, modern warfare 3, mw3

Call of Duty Elite is a premium subscription service that launched with Modern Warfare 3. The service comes with a few perks, such as future DLC packs and advanced clan support. And while many gamers lamented CoD Elite as yet another cash grab, Electronic Arts sees it as an opportunity in the making.

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In an earnings call with investors this morning, EA CEO John Riccitiello fired off a quick compliment to Activision, EA’s primary competition in the FPS market. He noted that adding a subscription to an FPS game (MW3) was a “best-in-class performance,” and that EA would be looking for similar ways to further monetize its franchises. Battlefield Elite, anyone?

The “games as services” movement is picking up steam, with companies like Activision leading the charge. Publishers are on the hunt for any method of expanding revenue, and the massive success of CoD Elite has gone a long way towards proving that the subscription model works.

What do you think? Would you pay for a CoD Elite-type service on Battlefield or Mass Effect 3?

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