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EA boss admits Modern Warfare 3 is competition for Battlefield 3

Posted Jun 14, 2011 at 8:01AM EST by Mabie A.

Listed in: News, Games Tags: battlefield 3, Electronic Arts, Frank Gibeau
Ó

Publisher EA has set their eyes on the competition, and they've named it to be Activision. 

 

 

Since they're coming out with Battlefield 3, they've thereby proclaimed Modern Warfare 3 as the obvious competition for it. EA president Frank Gibeau proclaimed that it's "going into a heavyweight fight" with MW3, that Battlefield 3 is, definitely.

 

battlefield-3-pwp

 

 

And although MW3 may have a "25 million head start", Gibeau remains confident that their game will be able to offer "a generational breakthrough in terms of technology."

 

Another thing they're looking forward to is the alternation of their franchises so that they can go head to head with the annual CoD franchise. "Battlefield and Medal of Honor will be a part of a rotation that we go after the shooter category with... the Medal of Honor and Battlefield teams are now operating in the same group together so they can share tools, technologies, innovations, without feeling like the same games."

 

"We have a [Battlefield 3] team that's been together for ten years. The Medal of Honor team was fairly new, they were using middleware and software that had already been out there, so... They're a great team, and we're going to continue to invest in them, but we're going to approach it slightly different than we did before."



Battlefield 3 is currently embroiled in a boycott controversy, and is dated for an October 25th release later this year.

 

 

 

 

Via [The Guardian]

 

 



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Comments 


 
# RE: EA boss admits Modern Warfare 3 is competition for Battlefield 3Mabie A. 2011-06-14 10:48
i agree! the question is, who will win out?

Reply
 

 
# RE: RE: EA boss admits Modern Warfare 3 is competition for Battlefield 3UltimaXIX 2011-06-14 10:54
The alternating tactic effectively doubles the available development time, which gives EA a real chance, because Activision has always had this advantage.

Reply
 

 
# .ph0lly 2011-06-14 11:37
I am sooo hoping Battlefield will be as good or better than MW3 but that E3 demo wasn't very impressive and though the single player trailer they released did LOOK good, that doesn't mean the game will BE good. All I know for sure right now is that after seeing what each company did at E3 MW3 > B3.

Reply
 

 
# RE: .PsychoBeano 2011-06-15 13:33
Meh, what did Activision give us for MW3 at E3? All Activision had was a big space showing off the trailer we have already seen.

Even since E3, new gameplay videos have come out that show what looks to be almost the same game. Sure there is the new survival mode and gameplay taking place in the city but is that all? I have seen interviews where they are asked what are some of the big upgrades this year and the developers go on to state the sound engine and other minor retools. What are you doing to improve gameplay? I am tired of seeing the same game being rereleased every year but sadly as long as it sells, Activision will continue to pressure their developers into cranking out a game every year, ala Madden series. What needs to happen is a huge drop in sales for the franchise to evolve.

Not to say that Battlefield is not more of the same but the team at DICE are actively trying to push forward the genre. After playing countless hours of MW2, Black Ops, and Battlefield BC2, there is no doubt in my mind which feels more like a real battle is taking place and which feels like an arena game. I feel like they are both good franchises, albeit they play very differently and at the end of the day that is all that matters. But if I could only choose one game to play, that packs a lot of variety, not only in match types, but in the gameplay (where it matters), then Battlefield it is.

Reply
 

 
# RE: EA boss admits Modern Warfare 3 is competition for Battlefield 3Naka 2011-06-14 13:00
Yes call of duty is competition for battlefield
But battlefield is NOT competition for call of duty

Reply
 

 
# RE: RE: EA boss admits Modern Warfare 3 is competition for Battlefield 3usjbroly 2011-06-14 14:12
Never. Battlefield 3 has actually improved since its last iteration, especially in the graphics department. MW3 is just texture replacements for COD 4.

I'll hang on for the inevitable MW4 (or whatever they'll mask it as).

Reply
 

 
# RE: EA boss admits Modern Warfare 3 is competition for Battlefield 3reallly? 2011-06-14 16:40
who would of thought? a game thats gonna outsell it might be some competition.... lol

Reply
 

 
# RE: EA boss admits Modern Warfare 3 is competition for Battlefield 3BattleCallofDurfield 2011-06-14 19:31
Neither of them should be bought. They are both associated with crooked companines. Screw call of duty for charging a monthly fee for exclusive content. And screw battlefield for making multiplayer content pre-order only.

Reply
 

 
# RE: EA boss admits Modern Warfare 3 is competition for Battlefield 3DJ PON-3 2011-06-15 01:33
Cod has a bigger fanbase. If they really do decide to go elite, then obvious BF3 will win.

Reply
 

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