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Analyst talks Sony's next console, competition's reaction |
Listed in: News Tags: David Cole, Microsoft, Nintendo, playstation 4, Sony

Industry analyst David Cole recently chimed in on Sony's next console and how Nintendo and Microsoft may react to it.
"[Lower costs] has been his party line for quite some time and it makes a lot of sense for Sony investors but could be tough for the game industry. So it is not a change but just a more public declaration of what has been said for some period of time," Cole said.
"The thing is companies like Sony and Microsoft spend billions to R&D and market a new console. Then they price it near or even below cost to build an installed base. Who reaps the rewards: consumers and third party developers/publishers. It is not a good business model for the hardware manufacturer," he continued. "What I think it means is 1) they are not going to be in a hurry to launch a PS4; 2) when they do launch a new system they are going to make sure the hardware is profitable. Obviously this may mean a higher price for the hardware; however, if Nintendo and Microsoft launch new systems first they may be able to be pretty high powered comparatively for a reasonable price."
"Also I think both Nintendo and Microsoft have pretty much the same thinking where it doesn't make sense to take a big initial launch on a new system."
via GoNintendo
This comes on the heels of the announcement Sony made yesterday that the company is already working on PlayStation 4.
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That didn't help the Ps3, other than a few "inhouse" titles. most million selling were multi platform..and developers draw the line : go for the common denominator>
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ps.the world will not end 2012 bcuz Jesus wants a PS4.
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