The Need for Speed franchise seems to have hit a sort of plateau in the last few years, being able to push open worlds and car racing only so far with the current technology. That, of course, hasn’t stopped EA from continually bringing the franchise back, and a brand new entry is due in November 15th.

Hoping to create a sense of excitement over the latest title, Need for Speed: The Run (and its cinematic rejuvenation of the franchise), EA locked in Hollywood heavyweight Michael Bay to create this trailer:

It definitely feels like a Michael Bay trailer. Explosions, over-the-top music, slow-motion set pieces and constantly moving cameras are all on display. However, it does make the game seem very cool, and I have to say that the new idea of a race across the country is a nice refresher on the previous formula of “get in trouble, race cars” that’s been present in most late-console NFS titles.

The trailer was initially kept behind a Facebook veil, which demanded the video be shared and liked and whatever else people do on Facebook. Luckily for people like me, it’s now available to everyone. I'm not sure about all this Facebook marketing stuff - I'm just glad I don't have to deal with it.

So what do you think about this latest Need for Speed title?

Via GamePro

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