SCEA boss Kaz Hirai has laughed off Microsoft's first-to-market advantage. In an interview with Official PlayStation Magazine he also claimed that Sony's multi-platform strategy (including PSP) could alleviate higher development costs for PS3. Here are the highlights from the interview...

On being late to market with PS3

"Looking at our history, we've never been first to market with any of our products. Saturn was there before the original PlayStation, and Dreamcast was out before the PS2. Plus, there have been so many handhelds before the PSP.

"People, especially people up north on the West Coast, seem to put a lot of credence on being out before the other consoles. If you take a look at when our competitors came out in the market, we had upward of 3 [million] to 5 million PS2 units when our competitors came out with a platform. Consumers adopted our platform because [they like our content] and not because we were first to market. And, first to market, from what we can tell, has never been an advantage.

"At the end of the day, it's all about the entertainment content that you bring to the consumers, to the PlayStation family of products. We're going to make sure we're your family and that we'll take care of you. The last generation isn't just going away."

Read the full article [here].

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